While I’m all over the map when it comes to branding your business, I’m trying to keep up with all the tactics going on these days. Youtube “sensation” Antoine Dodson has somehow become famous, and I’m sure you’ve seen his face at one point in time within the past month.While this guy somehow is still popular is beyond me…I even saw him on TMZ the other day although I don’t like to publicly admit I watch the show from time to time. The company behind The Sex Offender Tracker App pulled a good move by hiring Antoine because it will entertain the fans, and it will annoy the hell out of everyone else! Any press is good press, so when Forbes.com started bitching away they helped sealed the success of this app for now, as well as a little help from me of course. This is another great example of branding that brings in all sorts of citations from Twitter mentions, thousands of links from blogs and of course links from the biggest and most authoritative news sites on the web….bravo! If you’re company is still just trying to build anchor text link after anchor text link then wake up and realize more needs to be done.
The New Paid Link?
Find out the results of a year of high volume content marketing on guests blogs taught us money still talks. Read the results!
Negative SEO Attack?
Check out the anatomy of a "negative SEO" attack on our own site in our latest post. There's too much worry about these attacks happening, but I wouldn't worry too much about it. Come read what I think and just what to do if anything like this happens to your brand.
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