Viral Marketing

Abercrombie & Fitch VS The Situation: PR Bait Genius

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August 17  |  Viral Marketing  |   Ryan Clark

I just love smart marketing/PR stunts, and Abercrombie & Fitch has got the world’s attention today with theirs. In a world where it’s hard to grab the attention, social buzz, links and viral crazyess their marketing team has managed to that so well. You know you’re doing well for your brand when you’re trending on Twitter! Luckily for Mike “The Situation” Sorrentino, this could work out well for him as any press is good press.

“We are deeply concerned that Mr. Sorrentino’s association with our brand could cause significant damage to our image. We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans. We have therefore offered a substantial payment to Michael ‘The Situation’ Sorrentino and the producers of MTV’s The Jersey Shore to have the character wear an alternate brand. We have also extended this offer to other members of the cast, and are urgently waiting a response.”

This is something to be studied by everyone in the marketing game from student to master because this is how it’s done these days. If you take a quick look on news sites, blogs and the search traffic/chatter you’ll see that they’re coming out big with all sorts of win. The amount of links alone that will be flying at A & F should well be worth it. While I don’t think The Situation will be wearing anymore of their clothing (not a big loss really), this is a good time for some other clothing company to jump out of the dark. So hear me now, if you want The Situation to rock your clothing label, you’d better start beating the doors down now. There’s a seriously good amount of marketing to be gained from this so heed my warning!

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Dos Equis Man On Rollerblading

July 27  |  Viral Marketing  |   Ryan Clark

If you’re wondering why you don’t really see anyone rollerblading any more then we have the answer for you. Well not quite, but the Dos Equis most interesting man in the world sure does. I just love the ads this company puts out and I honestly don’t think they will ever get old! While the Old Spice company is falling flat on its face with Fabio handling the summer ads, the ad agency behind the Dos Equis commercials keep bringing the LOLZ.


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Skittles Newlyweds Aka Share The Rainbows [NSFW]

July 25  |  Viral Marketing  |   Ryan Clark

I have a feeling I’m going to get some emails about this post. Some of you may be wondering and or questioning my taste lately with some of the more adultish ads we’ve been posting. I mainly enjoy it because the more shocking and rude ads are what go viral, they’re talked about around the water cooler and shared all over the place. While you should hide the children before hitting the play button on this video, you yourself may regret doing so. With that being said, let me warn you all again that this one is a dirty one. This is also not an official Skittles commercial, and while they’d never admit they like it, it’ll do them a huge branding buzz boost. That I do not doubt!


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Our Google Panda Commercial

July 20  |  Viral Marketing  |   Ryan Clark

So taking some of our advice from the Fiverr post the other day, we got a fun little commercial made up for our brand. While it isn’t a $5 million dollar ad agency job, we paid a measly $5 for this quick commercial about Google Panda. This is just one example of affordable and cool marketing you can get on a microjob site like Fiverr, I mean it can’t hurt right?


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Q1 Sub Penthouse Commercial From NEO Property

July 16  |  Viral Marketing  |   Ryan Clark

For those that pay attention, I blogged about what was quite possibly the best real estate commercial ever made. While it’s flagrant in its sexual theme, its over top Michael Bay-esque action sequences and top of the line real estate, this is another hem from the NEO Property crew over in Australia. This commercial is for the Q1 Sub Penthouse property located in the heart of the Gold Coast, and it deserves a post! While this style of advertising may offend a lot of people, it’s spot on to attract a crowd with money as well as everyone else who loves something so “ballsy”. I’m a huge fan of risky advertising as it’s so much more entertaining than the usual junk you get forced down your throat. So sit back, turn it up loud and enjoy the ride!

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Kenny Powers – K-Swiss MFCEO [NSFW]

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July 12  |  Viral Marketing  |   Ryan Clark

K-Swiss and Kenny Powers once again shake up the advertising world with a commercial so bold, so rad and so naughty! If you’re a fan of East Bound and Down, then you surely saw the other K-Swiss commercials here or there, but this 5 minute long gem takes the cake. It’s rare you see a company that large in North America let their creatives go “balls to the walls”, which is literally the best description I could come up with for this ad. This commercial may not be for everyone, but with the likes of Mark Cuban and Michael Bay having cameos, you know this commercial is going to make a good ROI. I imagine this commercial has topped the “most expensive production” list with just those two cameos, let alone the plethora of other athletes in it….superstar athletes like Kenny Powers :)

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Vivident Commercial – Unexpected Turn [NSFWish]

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July 11  |  Viral Marketing  |   Ryan Clark

Vivident is a company that lets their advertising people go with the flow, and this clearly shows strongly with this crazy commercial. It’s getting harder and harder to create a commercial that shocks, so prepare for the weird. While it’s not going to be for everyone, there is no real nudity here, but some fuzzed out naughty bits that will surely leave you with the no feeling. While it’s perhaps not the most clever ad, it has done great job of getting people to talk, share and upvote!


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Pepsi Santa Commercial Is A Hit

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July 4  |  Viral Marketing  |   Ryan Clark

It’s been a long while since Pepsi has come out with a really good commercial, and for the longest while it has seemed like they’ve been in hiding. I’ll admit, I enjoy the flavour of Pepsi a lot more than its counter part, and this is something Simon @ Linkbuildr is not going to be pleased to hear once again coming from my mouth. The Ad Agency TBWA are the masterminds behind this awesome commercial, and that’s no surprise to me. Give it a watch and let me know what you think!

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