URL Shorteners Pass Link Juice

April 12  |  Link Building Videos  |   Ryan Clark

This question is asked a lot by our clients and I was glad to see Matt get it as a video topic. URL shorteners do pass link juice as long as they’re 301 redirects. This makes perfect sense because Google is counting signals from the likes of Twitter and Facebook in their ranking algorithm. He specifically states Bit.ly and Goo.gl as two that work well, and as you can see we use Bit.ly here. I also recommend setting up your Analytics to work with either tracker so you know how your content is doing.

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About Ryan Clark

I'm the CEO of Linkbuildr Marketing and the brains behind our branding and blog content. I specialize in effective marketing strategies for hotels, luxury brands and real estate. If your brand is in need of a boost then don't hesitate to contact me for a free proposal. Follow me on Google+: +Ryan Clark Twitter: @Linkbuildr on Twitter. You can also come ask me a question on our Facebook Page.  

2 Responses to URL Shorteners Pass Link Juice

  1. Simon Gerard says:

    thats a relief, thanks

  2. If they are redirecting to 301 then surely they will pas link juice thats common sense I guess

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