Many companies and marketers have stated that one of their biggest goals is to increase their mailing lists. These days, most of them are trying to engage their customers, and interact with them. Quality lists have overtaken over lists built based on quantity.
So what important steps must companies take in order to get a larger number of mailing addresses from their customers that are real and not just made up at the moment?
The first and most important thing for companies and marketers are their websites. The design of the website can genuinely attack or appall customers in the very beginning. User friendly sites, where customers can easily browse and look through pages are highly recommended. The Opt-In option must be easily detectable and easy to fill in. Most companies tend to focus on the social networks and forget to optimize the opt-in feature. Remember, this option will also provide you with emails from potential or existing customers. The Opt-In form should be placed as many times as possible on your website – at the top, at the bottom, on the right and on the left side of the page, always visible to the user. When creating the forms, try and make them simple. Nobody wants to fill in long and boring forms that make people feel like they are being interrogated. Make it simple and precise!
Other ways of collecting emails is through direct contact with your customers. Set up collecting points at your stores. Ask customers to provide you with their email and mobile phones and in return, offer them some benefits. The best way for them to give you their emails and phone numbers is to write them. Touchpads are the most efficient option for this. Ask customers to type in the information. In that way you avoid any misspellings or illegible handwriting. Ask permissions before you start sending SMS and emails to the customers.
And last but not least, don’t forget the social pages. Your website must enable users to register through their social accounts; otherwise many will not bother registering at all. Your site must be equipped with Facebook, Twitter, Google+ social sign-in options. The chances that the customers will find you through the social pages are big, so use the potentials these social pages have to offer you and benefit from them.