Posts Tagged Viral Marketing

Lane Bryant Banned Commercial = My Favorite Viral Marketing

Posted on April 25, 2010 by adminComments

Sex sells, and I’m quite fine with that. Lane Bryant seems to know its niche well, and when you’re in the lingerie business, it’s not hard to sell sexy. Combine that with a racy commercial that gets banned and a 40% discount, and you got yourself a viral marketing hit. This commercial wasn’t allowed on the air by Fox or ABC, but Youtube has it currently at 1.7 million views and counting. This is another clear cut example of how regular television just isn’t effective, and surely fears this style of marketing. This commercial will most likely see another million views and will have surely paid off itself a few times over.

This is proof in action that content is king, and if you’re in the position to create content like this for your brand don’t hesitate. You can only imagine the type of links they’re receive from this campaign. CNN, blogs, news sites, social networks and video sites galore have all got it mentioned which has resulted in a next level boost in targeted traffic. I thought this campaign was a great example of viral marketing that was still somewhat fresh and in the mix.

I have no clue why they were banned but I don’t think I would have cared all that much if I were doing their marketing. They’re actively engaging the situation via all social media channels, and I commend their efforts! You can see from a nifty little web tool called Twitterholic that within a year they’ve managed to leverage a nice targeted social media following. I hope you folks take this example in deep, because it is a perfect example of getting brand awareness and maximum link acquisition in one go.

Tags: banned commercial, lane bryant, linkbait, Viral Marketing

Filed Under: Viral Marketing

Link Fish Media

Posted on December 2, 2008 by adminComments

I’ve got my plate full this month with clients and I wanted to start blogging about other companies that have got my respect, as well most of the industries as well. I am kicking off the new section to this blog entitled Link Building Companies, and it will showcase other great people who can get the job done right. First up is no stranger to the SEO and link building world and they go by the name of Link Fish Media. I always like to mention that this post was in no way paid for or suggested by Link Fish Media and is written out of respect for industry leaders who I think would be great to handle your campaign.

I first heard about the company through one of the owners, Julie Joyce, whom articles can be seen all over the web including Search Engine Land. It’s always good to familiarize yourself with a company before making the plunge, and going with people who are loud in the community gives you the opportunity to make a smart decision. The other half of Link Fish Media brings another well respected member to the table…I’m sure most of you have heard of Jay Young. You may have seen him speak at SES London, or read something on the SEO Blokes Blog.

Link Fish Media handles all aspects of link building from the initial building blocks right up to getting your viral content linked all over the web. Remember that these two have years of experience and what I like most is they take a unique approach to your link building campaign, and not just some cookie cutter directory submission and social bookmarking. So if you’re looking for professional link building then please get in touch with Link Fish Media.

Tags: jay young, julie joyce, Link Building, link building company, link fish media, Viral Marketing

Filed Under: Link Building Companies