Google and Ecommerce have been doing a lot of fighting lately, and if you own an Ecommerce shop you know what I’m talking about. The single most problematic issue with an online shop is of course making your content pages unique. With the recent Mayday update affecting Ecommerce sites quite a bit, you now more than ever have to stick out from the pack. Rand from SEOMoz gets all the credit for this video in which he describes so many cool ways to spruce of those product pages. If you’re dreading doing this, just thing about the long term and how it isn’t going to get any easier.
I really enjoyed Rand’s talk for this episode of Whiteboard Friday which goes into detail into something called nudges. Most of you by now are asking yourself, “what the heck are nudges?”. While I won’t go into much detail, I’ll let Will Critchlow do that for you since he kicked it all off.
Well this repost of the video might be dupe content all on its own(lol), but I still cannot let you folks go without seeing it. Rand brings a lot of the issues and questions out in the open and I cannot think of a clearer way of getting the message. If you’ve been enjoying these Whiteboard Friday videos then check out the rest of them on Scott’s Vimeo account.
Rand gives yet another Whiteboard Friday talk, this time on link diversity within your profile. We all hear about this, so now take a couple minutes to see it talked about with pretty pictures and sound. Rand, I noticed you got your hair done extra nice for this video!
