I’ve been all over real time marketing tactics for some of my clients lately and I’ve been trying to soak it all in. The very well respected Lee Odden of TopRank Marketing had this video out nearly a year ago. Fast forward to now and soak in all that’s going on within real time search in the last 6 months….got your attention now? Real time search is also powered by links, but not the type you want only for the link juice. Think about this, and what Lee talks about briefly because the marketing game is changing yet again, and quickly.
While I have yet to get my rear in gear and do some quality videos for Linkbuildr, I’ve managed to get some done for my various marketing projects on the side. I can tell you now I quickly learned and suck at being in front of a camera, and my video creation skills are lacking to say the least. I recently found Animoto thanks to a client of mine who made some really slick videos for his Ecommerce shop’s products. I’ve been using it ever since and I can safely recommend the product to anyone who doesn’t have the time or skill to make quality videos for marketing. There isn’t a whole lot I can cover here as the video above does the job very well, so just check out the pricing levels which range from free to affordable for most small to large businesses.
I thought this would be a good read for anyone of any skill level, link builder or not. Google has a lot of patents and I’ve been wading through them in what is left of my spare time. They usually give a good insight into what Google is currently implementing, and what they might consider in the future. This document, to the best of my knowledge, was created by the fine folks at SEOmoz, perhaps Rand?
So the New York Times has announced that it will be charging for content on their website, a last ditch effort to make some money perhaps. The NYT does do pretty much all of its reporting, so you can see why they might be wanting to try this effort out. I for one, think it`s going to flop like just about every other attempt like this attempted. What is different however, is that the NYTimes.com website been seeing a lot of growth in the past 5 months, and hopefully this doesn`t hurt that effort. With a lot more popular content going away from the Google Index, I wonder if they`ll still manage to keep organic traffic up.
I think this is a great opportunity from a marketing and SEO perspective because we can monitor any changes, without footing the bill of course. I`m also wondering about how much organic and social media traffic they`ll lose to those big stories. I`ve seen other paid newspapers have there paid content landing pages rank well in Google, and that pissed me off quite a bit, so hopefully we don`t see that here.
The world finally has its first SEO application for the iPhone thanks to Tanner Christensen and John Cotant. PokeSEO is its name and on the go statistics is its game. I know that most of my readers are most likely the same as me, and are heavily addicted to stats. With PokeSEO you should be able to get your fix anywhere you can find a wifi connection.
I wanted to write about the app mainly because Tanner and John put in a backlinks feature which caught my eye. So what does PokeSEO do? It’s simple and it’s beautiful because you get on the spot statistics like a site PageRank, as well you get backlink numbers from 4 of the major search engines. The backlink data comes from Google, Yahoo, MSN and AOL. To top it all off you can then fire off a report to your clients, yourself or your boss on the weekend while you’re on the golf course.
PokeSEO also automatically updates with fixes and new features so you never have to worry about re-downloading the latest version. As most iPhone apps, you don’t have to pay much to get a lot and you can have this app for only $1.99 USD!
I have 5 promo codes. The first 5 people to tweet about this post and then email me will receive their promo code. If you’d like to get in touch with the fine folks that put this app together then you can DM them on Twitter.
