For some reason the topic of Marijuana is so demonized so most brands will stay far from it. Being from British Columbia, the plant is engrained in our culture and is no different from having a couple beers with your friends…except less harmful. Yesterday was 4/20 (April 20th) and of course is famous for being international weed day all over the world. My hat always goes off to the brands ready and willing to be daring with their marketing and one simple tweet has done just that for Taco Bell. Whoever is behind the social marketing at Taco Bell needs a raise because they’re doing a spot on job. The rest of you should take note and see how it’s done right.