I can honestly say I`ve never been huge into furniture, not until recently anyway. I recently saw the video posted below, I was blown away…by furniture! Resource Furniture makes some of the neatest, most customizable furniture for the modern era….that I`m aware of anyway. Here in Vancouver we`re all pretty much in condos, so this style of furniture really caught my eye. After realizing I just spent 30 minutes studying a product because of that video, I thought it might make an interesting post.
The company has been around since 2000, but there web presence has only recently started building traction. When you have a product that produces content like that, then you`ve got a winner. It`s actually rare I get to work with a site where the product is unique enough to do the link building(gee I wonder why :). This company only needs to create some ripples before they turn into waves. I would try and remind yourself to check back in on this company in 6 months time to see just what leveraging social media has done for their link profile.
This video below came out recently and since then they have seen some great growth. If you`ve got a cool product coming out keep this in mind, learn how it`s done properly and get to it. Once you get that ball rolling, you`ll only have to focus on building your business, and not spending time marketing your brains out.