I just love it when I get a chance to cover awesome examples of link bait in the wild, and this time it wasn’t really intended to be link bait. I’m a daily reader of Autoblog.com and came across this post about how Repairacar.co.uk’s latest job offer is a dream position that is going to become reality. The job is basically picking up and returning people’s amazing exotic and luxury cars to and from the shop. What gets even better, that might require him to drive to all corners of Europe! I’d literally pack up and move over there for the job, and I imagine most of you fellow car nuts would as well.
Because of the high-liability nature of the job, Repairacar is being very particular about whom it will hire. Ten years’ experience with high-performance driving is a requirement of the job, and showing up for your interview in a Civic with a fart pipe will likely get you automatically disqualified.
Now I’m sure a lot of you have used a job/hiring process into your companies link building plan, but how often does a job go viral? I already mentioned the Autoblog post, as well Carscoop wrote about it and now they’ll have dozens of other sites doing the same. These are amazing, niche related links and it would do you some good to pay attention to how it all plays out. They’ll surely be getting a lot of Twitter traffic, and I hope they really pimp this on Facebook because it could result in a lot of new followers.
How could Repairacar keep things going in the marketing department? Well if I were them, which I clearly wish I was, I’d do the following to maximize this exposure.
- Video document the first client’s “trip”
- Offer a discount for the first client
- Create a video podcast with the best cars/trips
- Hold a driving test and release the candidate videos online
- Press release for more exposure
- Repeat the process again when they need a second drive(or just hire me)
It’s also nice to see some link bait that isn’t a lame infographic, nor a top x list or anything of the usual sort. I also offer my congrats to whomever manages to get this job, but I also secretly hate you. If you folks see anything like this ever, give us a shout via our contact form, Twitter or Facebook so we can blog about it!