To those that know me well know that Porsche is my ultimate pleasure. I tell people I’d rather have a 911 GT3 than children, and I still believe that. As a fan of the company, I’ve recently been quite impressed with how they’ve taken to social media. This is a company that needs no more branding, but that didn’t stop them from (finally) jumping on the social media bandwagon. The Porsche Facebook Page is also a testament to how you should utilize the sites features to interact with fans.
To celebrate 1,000,000 fans on their Facebook Page, Porsche built a 911 GT3 R Hybrid with all the names of the followers. Using your product in this fashion is not only a genius marketing move, it builds your relationship with your clients to an untapped level. My hat goes off to the marketing department at Porsche, and I hope they enjoy another million followers within the next year.