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POF.com Removes Viewed Me Feature = Lessons In Branding IRT

4 Comments
March 12  |  Brand Building  |   Ryan Clark

So a trending topic today today was how pof.com (Plenty of Fish) removed a free featured and has taken into their paid member only section. I wanted to mention it because there are businesses thinking about doing something like this right now, and there will be more in the future. So what happens to a brand when they try and take something which they offered for free, separated them from their competitors and was most likely a key ingredient to their success? While they say the move is to help cover the costs of removing banner advertisements, it seems a good chunk of their users would rather have the ads back.

Since this literally just happened over the weekend we’ll be able to see how this all plays out for the Vancouver based company. There is potential for a large enough sway from their users to get the feature back and settle for an ad based revenue stream. Either way they swing it I think it’ll at least do a great job of getting them in the news which means links and social buzz galore. The POF forum has been lit up with non stop threads complaining about their decision to remove the viewed me feature. As you can see from the picture below, their support staff will be quite busy fielding complaints from there, social media, emails and their support phone number.

pof.com viewed me feature

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About Ryan Clark

I'm the CEO of Linkbuildr Marketing and the brains behind our branding and blog content. I specialize in effective marketing strategies for hotels, luxury brands and real estate. If your brand is in need of a boost then don't hesitate to contact me for a free proposal. Follow me on Google+: +Ryan Clark Twitter: @Linkbuildr on Twitter. You can also come ask me a question on our Facebook Page.  

4 Responses to POF.com Removes Viewed Me Feature = Lessons In Branding IRT

  1. Linkbuildr says:

    If there are any smart competitors out there I’d start advertising on POF that you have a free viewed me feature. Now’s the time to capitalize on their mistake.

  2. Deadfish says:

    It’s worth pointing out that Plenty of Fish  routinely deals with complaints by shunting them all into a single discussion thread, which nobody ever reads.  There IS NO support staff handling customer service; the forums are moderated by unpaid volunteers who receive no information and cannot contact the owner/operator in any way other than everyone else.  Which means send and e-mail and forget about it.

  3. phil fogg says:

    hey ryan clark: fuck you!

  4. Linkbuildr says:

    The feature came back apparently and the users voice was heard!

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