Posted on August 17, 2010 by admin
Unlike here in North America where we let Google get away with snooping on our citizens, South Korea took more affirmative action the other day. With concerns over privacy, South Korean Police raided Google’s offices in Seoul mainly on the suspicion of unauthorized collection and storage of data on unspecified Internet users from Wi-Fi networks. While this is going to get a lot of press, can you imagine the viral link campaign Google is getting out of it…as if they need it though.
Posted on August 16, 2010 by admin
Posted on August 15, 2010 by admin
I’ve been soaking in all the location based and real time marketing lately, for obvious reasons of course. On my digital travels I came across ShopKick while writing for an upcoming publication. I was talking with Scott Loader yesterday about his Foursquare rampage while shopping here in Vancouver. While Foursquare is no geared directly towards just stores, it still does an ok job of providing deals and fun through its games. I however really like the idea of a location based deals application just for shopping, and this is exactly what ShopKick is all about.
The amount of different deals and coupons that could be offered by this app makes it most intriguing to me, and my clients. While ShopKick is still in its infancy(private beta), you can get that stores are hungry to have this new revolution help bring back some lost business during these tough times. The app itself is set to bring up a stores real world “bounce rate” with features such as KickBucks. This form of currency can be collected by just walking into stores, and further more by scanning products in store with your phone! Once you’ve collected enough, well you guessed it, rewards can be had in real life with prizes such as iPads, phones and more! Check out the video to see a little bit of it in action.
Posted on August 11, 2010 by admin
I’m just half way done my morning latte, reading through the Google section of Webmaster World and quickly came across this gem. You’ve seen me on Twitter, forums and here discussing the recent changes that Google has mixed into its search results, but this just adds more fuel to the fire. From the picture below, is it any surprise to you that there are so many Apple Computer links showing up for this term. Obviously these results will vary depending on where you live, but just take this in as a little lesson. I’m not on the “Google’s losing” bandwagon just yet, take a look at why the results are showing up like this, and how you can take advantage.
Posted on August 6, 2010 by admin
Whether or not your website had a positive effect after the Mayday update, you have no doubt noticed the difference in the search results Google has been rolling out. While they stated it would help clean up the listings, not many people are actually seeing a positive difference. I’ve actually seen more grey/blackhat sites gaining ground, and the paid links are still ranking people like it was the only thing that worked. If you’re an avid reader of Webmaster World, you will have most likely noticed the horror stories of people losing almost all of their business. The original thread about the Mayday update is also a great 14 page read…it may scare you a little though. I always highly recommend the a Google search for the keyword term ‘buy cialis‘ to bring up a spamtastic research time.
So as you can see, blackhat link spamming still works like a bloody charm. While sites with years and years of creating high quality content, and doing it by the “book” have been slammed in more than a few cases. For my holy grail keyword, link building, I’ve been going at it for years without building specific links and I’m almost reaching the top 10. A quick look at the top 10 shows only a couple of legit companies who’ve earned the rank, and the rest have ranked by link spamming in the lowest quality form possible….wtf Google? Lovely to see a site mostly talking about selling links ranking very high, makes you wonder.
If you folks have any positive and or horror stories over the past few months lets hear them! The more discussion the better off other webmasters will be.
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