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Outdoor Adventures Whistler & Howling Dog Tours: Reputation Management Nightmare

15 Comments
February 1  |  Reputation Management  |   Ryan Clark

There is a hot new topic going around about the slaughtering of around 100 sled dogs in Whistler BC. While everyone is currently calling on a full out Boycott of Adventures Tours Whistler, they’re saying they had sold the dogs to Howling Dog Tours of Whistler BC. Howling Dog Tours has already place the blame on some other bloke who is supposedly the killer of all those cute puppies. While it’s almost too late for them to recover in the next few years, it sure makes for an interesting reputation management post. Regardless of this, living in Whistler BC is still one of the best spots in North America!

The quickness of social media, and the power of viral marketing has currently spawned boycotts of the companies, endless blog posts and REALLY bad looking press. If you search for both companies in Google, you’ll see a plethora of news posts ranking right below regarding the dog slaughtering. This is going to hurt them big time no matter what they do, and even if they didn’t kill a single dog. This is a VERY important lesson to be learned because one slip up can bring your company to its knees. It’s too bad the same didn’t happen for some Wall Street firms I remain to not name…

So you wanna see just how badly this is effecting them within 24 hours of the news coming out? Sure you do! I can only imagine this is going to get worse before it gets better, but at least Adventure Tours has already got a press release fired off and ranking in the top 10. Howling Dog Tours has put up a statement on their website to tame the angry visitors, but I’d expect this not to relent for some time to come. Lets take a look at Twitter and Google, and when you look at these results, put yourself in the mind of a potential customer.


Outdoor Adventures:

and


Howling Dog Tours:

All I can say is I hope the person responsible for the dog shootings gets some jail time or a huge fine, and that the future social media director for any of the companies gets a big paycheck. So keep in mind the next time you’re thinking of doing something stupid, illegal or shady with your company that you remember this post.

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About Ryan Clark

I'm the CEO of Linkbuildr Marketing and the brains behind our branding and blog content. I specialize in effective marketing strategies for hotels, luxury brands and real estate. If your brand is in need of a boost then don't hesitate to contact me for a free proposal. Follow me on Google+: +Ryan Clark Twitter: @Linkbuildr on Twitter. You can also come ask me a question on our Facebook Page.  

15 Responses to Outdoor Adventures Whistler & Howling Dog Tours: Reputation Management Nightmare

  1. Tepis says:

    pieces of shit . they should be sentenced seperatly for every dog killed.

  2. Rod says:

    For a bloke in Australia, do the same to the shooters no contest,

  3. Maill_boy says:

    you F#$% COCK HEADS !! They make u money and then u shot them.may i never meet u .!!!!
    you make me sick!!!

  4. MIKE LEE says:

    REVENGE AGAINST THESE CRUEL PERPETRATORS CAN BE SWEET ~ BUT IT IS TOO LATE NOW FOR THOSE POOR DOGS ~ THEIR SPIRITS HOWLING IN SADNESS AND DISGUST SOMEWHERE AT WHERE LOYALTY TO HUMANS GETS YOU . A HUNDRED OF YOU . THE GREED AND EVILS OF MANKIND SEEMS TO HAVE NO CEASE ….

  5. Vixstarno1 says:

    This has made me so livid !!! They should be shot and fit for their life like those poor puppies !! I am going to the article to everyone i know and suggest everyone does the same !!!

  6. Kate says:

    Brainless cruel monsters!!

  7. Kane says:

    Looks like karma has an internet connection…

  8. Starrgazzer2 says:

    Don’t let anyone kid you, there was more than ONE person who knew about the massacare of these beautiful animals before it took place. The manager may have pulled the triger, but others were in the know. The punishment for those involoved…to sense the same fear, to feel the same pain, to smell death all around you. Humans acting less humane than any healthy animal. The murderer could have refused or stopped at any point if he had any conscious at all.

  9. Juditherrett says:

    I DISPAIR OF THE HUMAN BEINGS THAT COULD DO SUCH AN EVIL CRUEL HEARTLESS THING TO SUCH BEAUTIFUL TRUSTING ANIMALS,THE WORST KIND OF BETRAYAL,AS ANIMALS ARE A GRACE FROM WHICH WE HAVE FALLEN.JUDITH.

  10. Canada is just despicable with their treatment of animal life….just look at the annual seal slaughter. Boycott ALL THINGS CANADA…until they demonsrtate some social responsibility!!!

  11. Dini Bobo says:

    that’s a little much, don’t you think? Should we boycott everything German because of what happened in the second world war, or American for their large role in the recent economic downturn? This is an isolated case involving an irresponsible and unacceptable act by one person. Also, although I am not personally an advocate of the seal hunt, it is a significant aspect of Aboriginal cultures in the north. Americans are notorious for enjoying hunting in their native areas, should we also boycott everything American because certain Americans like to hunt? Most Canadians I know are completely outraged by what has happened. To judge an entire country by the acts of a select minority is just the type of discrimination that will divide the world for centuries and fuel hatred between population

  12. Angel Invs says:

    i feel worried and scared for the remaining two hundred dogs in their care, they should be removed immediately, i’m sure after this story broke, people will open their doors and adopt them.
    hope the people responsible rot in jail for a long time.

  13. Zach says:

    Is “Don’t kill animals because it’s a PR nightmare!” really the only lesson you folks could think to take away from this story? Good lord, you’re almost as bad as the people who did this.

  14. Linkbuildr says:

    I wrote about it because people were getting thrown under the bus before any legit info came out. It’s a perfect example of how quickly things can go wrong for a business in this day and age.

    While it’s sad the dogs were killed, far more horrible human atrocities take place every day..it’s sad how backwards humans can be really..

  15. I wrote about it because people were getting thrown under the bus before any legit info came out. It’s a perfect example of how quickly things can go wrong for a business in this day and age. 

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