In this video interview, Greg Jarboe observes that there are more YouTube videos watched each month in the US (10 billion), than there are searches on Google. Businesses can’t ignore this medium!
He cites an example of a very small business — a Sierra weekend rental property — that developed a simple video starring a Golden Retriever named Monarch, to make the point that this was a pet-friendly property. They’re now booked every weekend.
Perhaps the most famous small business example is Blendtec.com blenders that emphasized their product’s sturdiness by blending objects such as iPhones in a series entitled, “Will It Blend?” The company’s sales soared 700% as a result.
Greg Jarboe is president and co-founder of SEO-PR, an SEO firm that specializes in optimizing press releases, videos, etc. Greg is the author of YouTube and Video Marketing: An Hour a Day. This interview was taped in December 2009 at the Search Engine Strategies (SES) Conference in Chicago.