web 2.0

Link Wheel Link Building Thoughts & Strategies

October 12  |  Link Building  |   Ryan Clark


I’m sure by now most of you have either seen, heard or put in to action a “link wheel” of sorts into your SEO gameplan. Now some of you might be starting to worry about me and wonder why I’m bringing up this topic. Afterall, it is usually kept in black/greyhat arena’s but I don’t think it needs to be. As usual I’m hoping to get a ton of good feedback from you folks in the comments to dig into the topic, but I’ll try my best to bring up the pro’s and con’s.

The term link wheel has only been used for a year or two now but in reality any good blackhat affiliate marketer has been doing something similar since links have been king. Linkwheeling is just the nice term used to sell to the endless amounts of clueless noobs on Digital Point and any similar forum. There’s nothing too secret about the method and it can be extremely successful if implemented correctly. 99% of the webmasters I see on forums asking questions about it just think that paying $250 for a link wheel service will boost them into the top 10, or do something magical.

Before I get some nasty comments about that last comment, I will state that I’ve seen top 10 results from a simple link wheel, just not for any difficult search term. And no, I won’t out anyone’s link wheel on here and please don’t in the comments. If you’re constantly snooping your competitions link profile like I do, you’ll easily be able to spot one in action.

What Is A Link Wheel?

For those of you who have been hiding under a rock or just don’t frequent the tubes as much as most of us do then let me explain a little bit beyond the diagram. The idea here is to create mini sites across a whole host of free social media and blogging platforms. Specifically you want to minimize the linking amongst each other, obviously for the one way links, and in the end push all the link juice to the money making website.

We all know that one way links are the key here but 3/4’s of the people implementing the technique are so god damn lazy it isn’t working 100%. I say this because from what I mostly see myself are people paying for the service and then letting it just sit there. They might occasionally update the link wheel with new content, but for the most part this doesn’t happen. Despite all the the content put on the link wheel sites are usually spun or just straight up copied. We all know how Google’s “dupe content” filter is near worthless.

Con’s Of A Link Wheel:

I figure I’d start with the bad stuff because it is the most important afterall. A link wheel system is a link scheme and we all know what Google thinks about that. Don’t get me wrong, I’m a link builder my profession so I don’t think I’m all high and mighty with my techniques. Although I do not waste my client’s time with endless directory/social bookmarking/blog commenting “packages”, I’m still building links to influence their ranking.

Like I mentioned earlier that for the most part people are lazy or don’t have the time to build a network like this up. Paying someone from a forum is usually the route I see taken and this is where it all goes wrong(with the exception of a handful of skilled people who do high quality content and link building – an example being Red_Virus). A lot of link wheelers don’t care about your site, and if you’re a company they won’t really care about your brand.

The big issue is you want links in content from sites that are related to your topic and have some weight. So while the free blog hosts may have some authority, your fresh subdomain blog does not. And 3 measly spun articles that are bookmarked isn’t going to do much for you. You’ll get indexed but your link wheel is going to passing link juice that’s not from concentrate :) If you’re trying to target difficult keywords you’re going to have to spend a lot of time making those wheel sites to have some authority.

So if the content quality is bad how long will those wheel sites stay indexed? Well that could really go either way but my money is on they’ll be filtered out eventually, thus ruining little juice you had coming to you. Another aspect you have to think about is how diverse is this going to make your link profile look? If you’re a big brand or somewhat established company, and not an affiliate flog, you’re going to want to be cautious in your link building efforts.

Google can potentially pick up on what’s going on here and with the amount it’s being done poorly I’d suspect it could be problematic in the future. But all in all, after all my yapping, the moral of the story is to keep the quality high.

Pro’s Of A Link Wheel:

Since the opportunity presents itself to build super high quality content and get links it could potentially be a killer method. I use similar techniques for clients from time to time, especially if there is a lack of quality places to put content. If they’ve got the time and money to invest in a long term strategy then makin a link wheel that’s;

a) based on high quality content that isn’t spun or copied from any other web source

b) updated frequently with good content to keep the indexing and eventually bring some authority to those hub sites

From what I’ve seen by developing content for certain social media sites is that you open yourself up to more exposure, and hopefully clients. Some of the sites used by link wheel’s your content actually gets viewed, and if it’s good it could get passed around. I’ll even do “micro linkbait” articles to make sure the reader is enjoying his or herself.

I know this sounds like a lot of work, and it is so be prepared to get someone writing full time or make sure you have the funds to “get’er done”. From what I’ve seen it takes a couple months to get a 7-10 site link wheel going where it has enough content and authority to start pushing some weight.

So enough with my blabbing on and on….lets hear what you folks have to say about all this, and if anything at least get the flaming out of the way :)

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Link Building For Your Web 2.0 App

October 29  |  Link Building  |   Ryan Clark

With all the crazy web 2.0 sites coming out these days, and yes the ones I’m finding to link build with, it gave me the idea to write this post. If you have your own web 2.0 app to promote you have many options which luckily will bring in some very juicy links! I’m currently helping a client promote his web 2.0 site and found an abundance of resources to get your site listed. Some things to keep in mind here are the quality and uniqueness of your web 2.0 site because a lot of these places I’m going to list have a strict quality control.

First up is the famous and most notable Mashable. This is the news spot for the web 2.0 world and luckily for you they take suggestions on sites to write about. Mashable is a blog that has a press release feel to the site. So go ahead and submit your site, and if you’re lucky enough you’ll get a nice writeup with do follow links to your site…along with an assload of traffic and exposure!

Next up is my favorite web 2.0 site, Feed My App. This great site is a web directory for web 2.0 sites you can submit your site absolutely free! If your site gets approved you’ll get added to the directory as well get a nice little write up better describing your site to their readers. This site has been growing quickly and is without a doubt a great place to get listed in.

Next up is another big web 2.0 directory that has been kicking it since 2006! Go2Web20 is one of the largest web 2.0 resource sites on the web today. The look and feel of the site is completely fresh and the directory is a visual browsing experience. It makes me never want to see another link directory again in my life! You can submit your site to get reviewed and if you’re lucky, your web 2.0 app will get sprung into the site.

Listio is another up and coming big hitter in the web 2.0 world and lists so many apps it makes my little head spin. Not only do they have a directory of sites, but they also review web 2.0 apps indepth which brings a little more juice to your links as well attracts way more potential users. I highly recommend you get your ass in gear and submit your site.

All Things Web 2.0 is another PR5 web directory that seems like total chaos upon viewing but is very worth the time trying to get in there. The sites looks to be built on Joomla, so that might explain the crazy design. Some of the extra features include most popular and best voted apps, so if you got something good you can potentially get some extra exposure. You can go ahead and submit your site here.

Ziipa is a great web 2.0 directory that usually will list your site within a few hours as well giving you a nice do follow link(as long as you anchor text it properly). The site is not too old but the way it’s layed out and marketed, it seems it will stand the test of time. I got not much else to write about, the site is pretty straight forward and just showcases your web 2.0 site in a beautiful way. Easily submit your site here.

NetWebApp is another newish web 2.0 directory that is quick to index your site and put it on display. It looks like it’s built from the same script as Feedmyapp and has all the same features. It is also getting a decent amount of traffic so it is very much worth the time submitting your site. The site already has a PR2 and is updated on a daily basis, or depending on how many submissions they got that day.

W2 Directory is another newish directory for web 2.0 sites only and it requires registration before submitting. The site itself has a lot going on such as a full featured search, profiles, news and a whole lot more. You can submit your site for free and reap the benefits of some traffic and exposure. I added my clients site a couple of hours ago and was listed within minutes of following the instructions in the email you get once you sign up.

That wraps up this post until a few more sites come out, and you know they will. This should be enough to get you started and be a big help obtaining new users to your web 2.0 app. If you want to list your site, or know of one, feel free to drop it in the comments and I will be sure to blog about it. You can also contact me and make me write about your web 2.0 app site.

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