While the auto world has been chatting up a storm over a video put out by the fine folks at Hennessey Performance, they’ve been lapping up the exposure. While you folks are in for another motorsport marketing example from me, and this won’t be the last but I’ll at least keep it short. They pitted their latest beast of a creation, their Cadillac wagon vs my personal favorte, the Nissan GTR. They ran the car on slicks against last years Nissan which is what has most people bickering about all over the web. Moral of the story? A little controversy that pits people against people will always drive traffic and branding your way. The story has been picked up on Autoblog.com and Jalaponik, two of the biggest auto industry blogs there are. Not to mention that, but Twitter and just about every related car forum is linking and chatting up a storm. All I can say is, way to go Hennessey and keep up the great work! Our CEO is saving his pennies for your Venom GT and he has very sexy dreams about that car every night!
I’ve been wanting to showcase some excellent Facebook Page marketing examples by large brands and this opportunity came to light whole browsing today. The Olive Garden is currently running a Facebook contest that blew me away, mainly because of the sheer brilliance of how they’re doing it. This example should be looked over hard by companies struggling to grow their Facebook Page, especially ones with a large marketing budget.
I have been nagging and annoying the hell out of our clients to get more socially involved. A lot of them don’t see it as a marketing method worth going after hard…and this drives me nuts. I’m very well aware of the coming change in search trends, and more and more people are sticking on Facebook. This means organic search traffic is not going to be the only player in town, and it certainly might even become the market companies focus on the most.
The Olive Garden has recently hit a milestone of 1,000,000 Facebook fans which is down right amazing for any company. We only have one here in the west coast of Canada, so it’s mostly Americans they’ve tapped into although they got my like! To celebrate the achievement, they have decided to run a contest that is going to send them quickly on their way to another few hundred thousand more followers.
If you’re a social media manager for a big brand, I’d take note of how many followers they grow by the end of the month. The Olive Garden hopefully will respond to my email request to interview their marketing team about Facebook and Twitter marketing. I also see they’re doing a great effort with Foursquare which is just fantastic. I wish them the best of luck, but by the looks of it they won’t be needing any of it!
While I’m all over the map when it comes to branding your business, I’m trying to keep up with all the tactics going on these days. Youtube “sensation” Antoine Dodson has somehow become famous, and I’m sure you’ve seen his face at one point in time within the past month.While this guy somehow is still popular is beyond me…I even saw him on TMZ the other day although I don’t like to publicly admit I watch the show from time to time. The company behind The Sex Offender Tracker App pulled a good move by hiring Antoine because it will entertain the fans, and it will annoy the hell out of everyone else! Any press is good press, so when Forbes.com started bitching away they helped sealed the success of this app for now, as well as a little help from me of course. This is another great example of branding that brings in all sorts of citations from Twitter mentions, thousands of links from blogs and of course links from the biggest and most authoritative news sites on the web….bravo! If you’re company is still just trying to build anchor text link after anchor text link then wake up and realize more needs to be done.