While I’m not seeing too many videos hit Youtube for SMX West, the few that have hit the digital streets have been enjoyable thus far. I just finished my morning medium roast at Starbucks here in my parents hometown, and during that I managed to take in this video by Brian Fitzgerald. Local search for local businesses is un-ignorable although we see that most businesses are doing just that, so hopefully this keynote by Brian gets you thinking and gets you using Google Places. Even for this small town called Tsawwassen I can see just how powerful being listed here would do for the local florist, or mortgage broker. Soak it in folks and start getting those local target leads that will do only great things for your business.
I’m on the fence about going to SMX West but I’ll still let you folks know what link building topics are on the agenda. I was supposed to go to Mexico in late February, but I might consider a little California instead. I’ve never been to a SMX event but I always hear good things about the conference both inside and outside the venue. There is also no shortage of deals going on in California right now travel wise, but then again this is also true for Mexico.
There are only a couple of link building keynotes which is not bad considering the range of topics they have to cover. The main attraction is Steve Ballmer who is speaking for the first time on the topic of SEM. I’d be interested to hear what he says. I’ve been very impressed with the high quality search platform for images Bing has deployed. Other than that the weather in Santa Clara hasn’t been all that bad and it looks like a great location for an event. To view the keynotes you need to buck up some cash, but to hit the event floor it’s all free. I find this is usually a great time for any conference, just the connections you can make are reason enough.
There is of course an introduction to the fundamentals of link building, as well as the rewards. Disa Johnson is giving this keynote I believe, so if you’re new to all this check her speech out. Having the basics down is just good measure for anyone wanting to make the best of this crazy task.
Danny Sulliven is moderating a panel of link builders for a 15 minute sessions covering a range of intermediate to advanced link building topics. I’m sad to see this section is so short and I hope if the people that do go continue that discussion somewhere else on site. Danny should have an excellent panel on hand so it should be a learning experience none the less.
[old video from past SMX]
SMX Resources & Links:
Search Marketing Expo – SMX West content is so compelling, you’ll want to implement what you’ve learned before leaving the conference. Dramatically increase the number of people who come to your site with ROI enhancing paid search advertising and search engine optimization techniques and best practices.