seomoz

Getting Value From Social Media Links

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November 18  |  Link Building Videos  |   Ryan Clark

This week we’ve got a quick and dirty Whiteboard Friday about how to make use of all of those social media profiles you’ve been building. The trick: don’t let them sit idle! You’ve got to network them a little in order for them to do you any good (read: links and rank).

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White To Black Hat Link Building Techniques

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November 18  |  Link Building Videos  |   Ryan Clark

This week we’re joined in Whiteboard Studios by Eric Enge of Stone Temple Consulting. Eric knows a thing or two about link building campaigns, so he and Rand discuss the many tactics one can employ when building bulk links, everything from shiny white hat to shady black hat, and everything in between.

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Using Trust Rank to Guide Your Link Building

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November 18  |  Link Building Videos  |   Ryan Clark

This week Rand discusses Trust as a ranking factor: how it originated, what it may look like, and how you can use it when planning your link building campaigns. The closer you can get to major authority sites, the more trust your links are likely to have, and as we all know, trusted links are the most powerful links.

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Link Building The Basics And Beyond Video

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November 12  |  Link Building Videos  |   Ryan Clark

Link Building: The Basics and Beyond Speakers: Rhea Drysdale – Less Everything Loren Baker – Traffic Blends Brian Chappell – Ignite Social Media

Here’s a really cool and in depth(47 minutes) speech from some of the industries most notable consultants and bloggers. There is a shortage of link building videos on the web but this one so far seems to be the cream of the crop. Folks from SEOmoz and Search Engine Journal are in this video covering everything from the basics, to ethics and finally some advanced techniques. If anyone actually saw this live can you let us all know what conference this was from?

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Sniffing Out Competitors Back Links For Your Gain

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August 14  |  Link Building  |   Ryan Clark

I follow a lot of great affiliate marketing and link building blogs on the web and come to admire a lot of smart people out there. One of my favorites is Colin LaHay’s “Mixed Market Arts” because his blog is one of the few that has actually taught and old dog new tricks. His Link Building Cookbook is the best laid out blog post on the subject of getting links in 2008.  His blog is a perfect example of someone who I regularly check to see where his top back links are coming from, and what new ones he’s acquired. A quick glance shows that his pet project RSS Hugger is providing his site with some great link juice. If you haven’t signed up for RSS Hugger I suggest you do so for free here.

I believe in doing this for every campaign because you can not only get the same links your competitors have, but you can also determine what they’re doing thats been successful within that niche. This is all assuming within the top 3 ranking sites in the niche you’re after.

Lets say for example you’re marketing a site targeting “Las Vegas Car Rentals”. I’m going to post the results I get from my browser here in Vancouver Canada, so they will be a little different when you search…this is fine though because I can still get my point across.



Dream Car Rentals has built a good amount of back links over time and as you all will be able to tell, would take some time to overcome. From the first 20 back links I snooped out on Dream Car Rentals I could obtain links from %40 of them because they were a few obvious social bookmarking sites and car rental directories. I can also see a few links they’ve paid for within the mix.

Another aspect to look at is how the top bloggers are using link bait to get an ungodly amount of one-way links to their site. Hate him or love him, Shoemoney.com is a great domain to examine in detail because there are few people who can attract links like him. I’ve learned a lot from gaming both Shoemoney.com and SEOMOZ.org in regards to link baiting.

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