We recently helped a hotel chain put together a 6-12 month link building + social media plan and do some training with the staff. I ended up getting a little training myself when they let me loose on their Radian6 account. If you’re unfamilair with this social media toolset then I recommend you jump on over to their website after checking out this video. We’re going to be doing a lot of social media based contests in the coming year, as well heavily tracking what’s being said. I’ve only had a few hours in there but it was really a delight and I think I’ll be recommending this to a few clients.
The data it presents makes tracking your efforts the best I’ve seen and if your brand is deep in the social media game, then check out Radian6!