I just wanted to get the word out we’re sending Ryan from our team to go soak in the experience at one of the top search and social conferences currently running. He was quite pleased to hear that this one was in Austin TX, and won’t be in Vegas where he was last…apparently he had a hard time focusing there! The Austin Pubcon looks to be an amazing time with a huge line up of amazing speakers. He’ll be there to network and share expertise, for free, so make sure to look out for the goofy Canadian amongst the crowd.
We’ll make sure to keep you updated of his where abouts through Twitter, Youtube and Foursquare where he’ll be checking in constantly like he always does. Follow us on Foursquare to keep tabs, or just to see how much he eats out. You’d be surprised how often that guy can manage to not cook a meal. But besides Ryan being there, the list of speakers is stellar and here’s just a taste of the talent at the Austin event:
- Arnie Kuenn from Vertical Measures – view bio
- Aaron Shear from Shopping.com – view bio
- Andy Beal from Trackur.com – view bio
- Chris Tolles from Topix – view bio
- David Wallace from Search Rank – view bio
- Gillian Muessig from SEOmoz – view bio
Here’s a great interview with Jordan Kasteler of Blue Glass (formerly Search & Social) where he gives a huge list of link-baiting ideas. It isn’t easy to go viral these days, but there is more ways than one so pay close attention to what Jordan has to say. Creativity is key here, and this video interview at Pubcon certainly reminded me of the variety of options a company has to play with. Good luck and if you get stuck, you can always get our help with link baiting.
While I imagine most of you are also closet affiliate marketers, so I’m sorry to break this news to you if that’s the case. Exact match domains are well known to easily rank for their target keyword, and for the most part, they should. At Pubcon this past week Matt Cutts managed to briefly bring up that him and the Google Webspam team will be taking a closer look at the “power” that comes with these types of domains, saddening some while pleasing others. Unfortunately for the SEO Pug, he is not so pleased!
I for one am not too worried though for a few good reasons. One being that if you maintain a quality site and build that exact match domain with all the goods, you should be fine. Just like any other site right? While currently you can rank an exact match domain without much effort, it still takes really good content, a proper site structure and quality links to push it up to the top. I for one have no problem with this because you’re site could not be any more focused for one topic. I also say this because it’s a strategy I personally employ for my side cash, and with my caffeine addiction, I need all the extra money I can get my hands on! There is quite a bit of good discussion going on this topic so read up and let me know what you think here in the comments.
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Negative SEO Attack?
Check out the anatomy of a "negative SEO" attack on our own site in our latest post. There's too much worry about these attacks happening, but I wouldn't worry too much about it. Come read what I think and just what to do if anything like this happens to your brand.