prweb

PRWeb Called A Link Scheme & Spam On GWC

7 Comments
April 15  |  Link Building  |   Ryan Clark

I thought this would make for an excellent topic because there is a lot of talk and debating on what is link spamming these days. Press releases have long been a great way to get legit and worthy news out to the right people and of course links are a bonus of that. I don’t think that using a service like PRweb or any of the top wire services is spam unless you’re releasing useless/fake news just to get an anchor text link…then we’re getting into link scheme territory.

So onto my Google Webmaster Central Help section this morning which is a morning ritual of mine while drinking my coffee. It’s a place webmasters go to inquire with non-Google employees as to why they’re having a problem or issue with the big G. Keep in mind the regular “help” aka bionic posters are NOT Google employees and this sometimes is a frustrating thing because they, like most SEO’s including me from time to time, think they know all. They however do know a lot and are helpful for the most part although the tone coming from a lot of them usually entails a negative touch and or a whole lot of sarcasm in their responses. If this were happening with just about any other company those people who have been fired long ago as it’s a disgusting way to handle customer service. I don’t claim to be a saint either as I have been sassy from time to time within my posts.

So this morning I was reading a thread about a company claiming that competitors built spammy links to their site and they ended up getting penalized. So we’ve all heard this before but the bit that stuck out was when their bionic posters claimed that submitting a PR with PRweb is nothing but link spam.

seo101Level 15 Post reply

Apr 14 (11 hours ago)

Why do you submit via PRWeb for? It is to get links isn’t it? That is what PRWeb offer (they have “SEO” on their home page!). That self promotional link building … that the very definition of a link scheme!
Besides, I see nothing newsworthy about your site that you even need to do press releases!!!!

You can continue to delude yourself about your link building. Until you get over that, your site will continue to languish in mediocrity.


You are also making a fool of yourself re the class action law suit. Google has no contractual obligation to you or your site (written or implied) to give you any organic ranking, so has they have broken no contractual obligation, so you have no case!

Matt Cutts and Amit Singhal did talk about press releases briefly in a 2011 Pubcon interview and it’s one of the few references I can find on the web about the topic. They pretty much lay it out like I’ve mentioned on how you should go about utilizing a service like PRweb.

Question: Are PRWeb and press releases considered black hat due to duplicate content?

Matt Cutts: Press releases are going to other people and asking them to write about you. Instead, work hard to produce high quality content on your site and people will want to write about you. It is harder to fake natural than be natural.

Amit Singhal: The content must be high-quality and useful from a reader’s perspective. If the content is high quality and you work hard for the users, it is OK.

So this is kind of a touchy subject and I would love to hear what the wire service and inbound marketing community thinks of this. Google is really cracking down on manually built link building processes but I don’t think you’ll ever run into a problem if you steer clear of putting keyword specific anchor text in your press releases. Those who have been paying attention will know that site/brand links are killing it in the SERPs lately and you best be just letting those natural links coming in.

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PRWeb Discount Of 10% For New Users

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January 17  |  Link Building Tools  |   Ryan Clark

PRWeb has this deal running offering 10% off for new users to their service. I know more and more companies are churning out press releases within their branding and link building strategies. This gives you an opportunity to try one of the largest news distribution channels online, score some links and gain the attention of your industry. They have plenty of news release options to choose for, I personally recommend checking out their $200 USD option for its news reach, as well as its social media reach.


Sign up today and get 10% off your first news release!

 

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PRWeb Partners With Photobucket

1 Comments
May 20  |  News  |   Ryan Clark


PRWeb Press Release Newswire - Sign Up Now

PRWeb, the online news distribution service of Vocus, today announced a partnership with Photobucket, one the most popular photo sites on the Web. The partnership means photos uploaded to PRWeb as part of a multimedia news release will automatically be shared through a co-branded Photobucket+PRWeb site. This provides PRWeb customers with an easy way to expand their online footprint, obtain Web traffic through image search, and ultimately reach new customers with visual elements.

Press Release: PRWeb Partners with Photobucket to Expand Image Search

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PRWeb at SMX West 2010

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April 21  |  News  |   Ryan Clark


News Travels Fast with PRWeb

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Press Release Link Building With PRWeb.com

5 Comments
October 29  |  Link Building, Link Building Tools  |   Ryan Clark


PRWeb Press Release Newswire
I’m sure most of you folks have heard about, and even used PRWeb.com’s press release distribution services. Using a press release to get the word out has long been an effective way of marketing your brand or product, and even more so it’s a great way to get some very powerful links. I’m currently writing a post entirely dedicated to free press release sites, so I thought I would get this out of the way first.


I always recommend to my clients to get the 200 dollar package they offer because it covers all your basis such as SEO friendly links and distribution to all the places that matter. You will get some kick ass links from places such as Google News and Yahoo News plust a whole host of authorative sites. Another thing to think about are the sites that scrape and use for news to blog about which can bring in a whole other set of links you wouldn’t have otherwise expected. All in all if you want an effective link building campaign this is really not to be overlooked!  Let’s take a look at all the various packages PRWeb has to offer.


PRWeb Press Release Newswire - Sign Up Now

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