press release

PRWeb Called A Link Scheme & Spam On GWC

7 Comments
April 15  |  Link Building  |   Ryan Clark

I thought this would make for an excellent topic because there is a lot of talk and debating on what is link spamming these days. Press releases have long been a great way to get legit and worthy news out to the right people and of course links are a bonus of that. I don’t think that using a service like PRweb or any of the top wire services is spam unless you’re releasing useless/fake news just to get an anchor text link…then we’re getting into link scheme territory.

So onto my Google Webmaster Central Help section this morning which is a morning ritual of mine while drinking my coffee. It’s a place webmasters go to inquire with non-Google employees as to why they’re having a problem or issue with the big G. Keep in mind the regular “help” aka bionic posters are NOT Google employees and this sometimes is a frustrating thing because they, like most SEO’s including me from time to time, think they know all. They however do know a lot and are helpful for the most part although the tone coming from a lot of them usually entails a negative touch and or a whole lot of sarcasm in their responses. If this were happening with just about any other company those people who have been fired long ago as it’s a disgusting way to handle customer service. I don’t claim to be a saint either as I have been sassy from time to time within my posts.

So this morning I was reading a thread about a company claiming that competitors built spammy links to their site and they ended up getting penalized. So we’ve all heard this before but the bit that stuck out was when their bionic posters claimed that submitting a PR with PRweb is nothing but link spam.

seo101Level 15 Post reply

Apr 14 (11 hours ago)

Why do you submit via PRWeb for? It is to get links isn’t it? That is what PRWeb offer (they have “SEO” on their home page!). That self promotional link building … that the very definition of a link scheme!
Besides, I see nothing newsworthy about your site that you even need to do press releases!!!!

You can continue to delude yourself about your link building. Until you get over that, your site will continue to languish in mediocrity.


You are also making a fool of yourself re the class action law suit. Google has no contractual obligation to you or your site (written or implied) to give you any organic ranking, so has they have broken no contractual obligation, so you have no case!

Matt Cutts and Amit Singhal did talk about press releases briefly in a 2011 Pubcon interview and it’s one of the few references I can find on the web about the topic. They pretty much lay it out like I’ve mentioned on how you should go about utilizing a service like PRweb.

Question: Are PRWeb and press releases considered black hat due to duplicate content?

Matt Cutts: Press releases are going to other people and asking them to write about you. Instead, work hard to produce high quality content on your site and people will want to write about you. It is harder to fake natural than be natural.

Amit Singhal: The content must be high-quality and useful from a reader’s perspective. If the content is high quality and you work hard for the users, it is OK.

So this is kind of a touchy subject and I would love to hear what the wire service and inbound marketing community thinks of this. Google is really cracking down on manually built link building processes but I don’t think you’ll ever run into a problem if you steer clear of putting keyword specific anchor text in your press releases. Those who have been paying attention will know that site/brand links are killing it in the SERPs lately and you best be just letting those natural links coming in.

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PRWeb Discount Of 10% For New Users

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January 17  |  Link Building Tools  |   Ryan Clark

PRWeb has this deal running offering 10% off for new users to their service. I know more and more companies are churning out press releases within their branding and link building strategies. This gives you an opportunity to try one of the largest news distribution channels online, score some links and gain the attention of your industry. They have plenty of news release options to choose for, I personally recommend checking out their $200 USD option for its news reach, as well as its social media reach.


Sign up today and get 10% off your first news release!

 

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Video Press Release Sites

2 Comments
August 26  |  Video SEO  |   Ryan Clark

Video is a standard feature now more than ever and the press release sites are finally catching on. I wanted to round up a few usable resources for everyone to utilize in their next release. I have yet to test the results out myself, but I’ve been helping clients get out video releases more than usual lately. The more your prospective clients or future business partners can see a real person interacting with its audience, the more you will stand out in your industry. I only had a limited amount of time to write today so feel free to add sites in the comments, and read this interview with Greg Jarboe from the video marketing Pros at ReelSEO.

PR Sites that Support Video:

- PRtube.com

- Free-Press-Release.com

- Marketwire.com/video

- 24-7pressrelease.com/video_press_release.php & Read the How To PDF

- PRlog.org/tips/1048-free-video-press-release.html

- PRWeb’s “Media Visibility” package includes the embedded video feature for $360 per release, a more economical approach than other major news wire services featuring online video

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Submit A Free Press Release on PR Buzzer

9 Comments
February 8  |  Niche Link Building  |   Ryan Clark

I’ve been slowly pushing our new 2.0 Press Release service known as PR Buzzer and it has been building up nicely although slowly. Our press release service is aiming to combine the usual PR services and include it with a wide variety of other news services in the social webosphere. We’re proving a free release to businesses around the world with only one catch, that you are an actual business. A lot of the free press release services are cluttered with a lot of spam and our goal is to keep it out.

With the free press release on PR Buzzer you get your news distributed through our current network of partners which includes broadcasting on our Twitter account. With your press release you also get included into our business directory which keeps track of all your releases. We’re currently programming in a custom RSS feed for each company profile so you’ll be able to pull your company news in where ever you like. Over time your business profile will rank nicely and provide you with an extra link from a trusted news source.

To get your free press release just fill out the order form for the free one, but if you need a press release written we’re only charge $50 USD with the free promotion instead of $100. We can have your release and company directory listing sorted within 2-3 business days. Once you have an account you will be able to forever send in a free release over our network even when this promo runs out.

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SEO + Social Media + Press Release = PRbuzzer.com

6 Comments
November 26  |  Link Building Tools, News  |   Ryan Clark

I’m finally writing something and even though it’s a little bit promotional, it’s still something you can build links with. A couple social media addict friends of mine just recently launched PRbuzzer to fill the need for a stronger buzz. The main idea is to provide a powerful press release service that would not only get the word out, but maximize the link acquisition and harness social media traffic.

There has been talk of Google not passing much value to links via press releases and I can see why people would say that, and why it’s true. A lot of people use press releases for the sole fact of garnering links, and not because they have PR quality news to get out. This usually leads to a uninformative press release that should most likely not have gone out to the public.

PRbuzzer has in house PR writer’s that are there to make sure your release is the highest quality possible. Your release gets put through all the usual avenue of authoritative news sites, sent to tens of thousands of journalists and is distributed through a network of over 400,000 RSS partner’s. Those RSS partner’s I found are  best utilized by carefully selecting the tags in your release.

The social media aspect is still in beta, and by that I mean the Twitter and retweet network they’re building will be a huge asset. Twitter is a great way to bring some targeted eyes to your news and they’re working on building quite the “Tweet Presence”. You can follow the PRbuzzer Twitter account if you’re wanting to follow releases and participate in the social media aspect. They’re growing the account naturally in order to make sure the most amount of social interaction takes place.

On top of it all your business gets a profile in the PRbuzzer business directory which includes a custom written “About Us” profile, links to your companies websites and social media accounts as well. Every press release put through will also be added to your companies news archive which is housed on your company profile in the directory. They are also working on a widget your company can embed into their news section which helps you promote your companies news on your website and social media profiles.

I’ve been testing it with my clients and I’ve quite happy with the results in regards to links obtained and the traffic it has generated. No press release gets massive traffic despite what some vendors might say, so keep that in mind when hunting for a PR service. Although it’s a new service you still get those sexy sexy links, your news gets pushed around all over and you should be pretty happy with the outcome. This post by the way was not asked for, paid for or exchanged for any midnight loving.

*I have been told that I can offer a discount to try it out, so anyone wanting to just use my contact form to get in touch! You can also use the PRbuzzer contact page and tell them linkbuildr(Ryan) sent you.

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Press Release Link Building With PRWeb.com

5 Comments
October 29  |  Link Building, Link Building Tools  |   Ryan Clark


PRWeb Press Release Newswire
I’m sure most of you folks have heard about, and even used PRWeb.com’s press release distribution services. Using a press release to get the word out has long been an effective way of marketing your brand or product, and even more so it’s a great way to get some very powerful links. I’m currently writing a post entirely dedicated to free press release sites, so I thought I would get this out of the way first.


I always recommend to my clients to get the 200 dollar package they offer because it covers all your basis such as SEO friendly links and distribution to all the places that matter. You will get some kick ass links from places such as Google News and Yahoo News plust a whole host of authorative sites. Another thing to think about are the sites that scrape and use for news to blog about which can bring in a whole other set of links you wouldn’t have otherwise expected. All in all if you want an effective link building campaign this is really not to be overlooked!  Let’s take a look at all the various packages PRWeb has to offer.


PRWeb Press Release Newswire - Sign Up Now

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