panda update

Google Owned Like.com Outranked By Content Scrapers Post Panda

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March 18  |  Ecommerce SEO  |   Ryan Clark

We’re currently in the middle of submitting a clients feed to a few product comparison search engines, and I stumbled onto something slightly amusing. Like.com, which was acquired by Google, has a bunch of (really lousy) content basically to just internally link their key product pages. While I know this has been in place long before the big G got in there, so it’s more of just an amusing blog post to peek at. By the recent Panda update, the content on the site would be defined as a content farm, and I kind of think Like.com got hit by the update. As it stands, most of that content has been scraped and is currently outranked but low quality article sites and blogs.

The site has been slowly going down hill anyhow, and the only point in time it saw any real action is when Google announced the purchase. I’m surprise this hasn’t been cleaned up yet, but I imagine they just used the technology elsewhere. That domain has some serious potential though, so feel free to let me at it Google if you don’t have the time(tee hee). I checked around 10 “articles” that are up on the site and ended up with the same result as you can see in this next image below. Sometimes, I didn’t even get Like.com back as a result in the top 30 listings, something I found a little strange.

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Google Panda Q/A From SMX West

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March 15  |  Link Building Videos  |   Ryan Clark

SMX West has just wrapped up, sadly we missed it and were stuck sitting here in the office working away. There are always a ton of awesome videos that come from the conference, and sadly not a lot of them get the exposure they should. I really enjoy slapping these on my mobile and watching them while I work out, or before falling asleep. But, generally speaking they’re brilliant videos with industry leaders discussing the latest and greatest, and in this case the latest and painful. The Panda/Farm update has heads still spinning, and we’re still seeing a lot of scrapers and spam still ranking quite well. I hope this video clears up some of the questions you may have had, or if you’re just wanting to see what the marketing world is getting at behind close doors.

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