Foursquare Space Station Check In = Linkbait!

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October 23  |  Brand Building  |   Ryan Clark

The first Foursquare check-in from space was completed by astronaut Douglas Wheelock just the other day. In a world of PR and viral marketing it has become quite a bit harder to get heard, so when you can blast a message from space you know the world will tune in. While Foursquare battles the location based check-in war, it seems they just got a massive PR spike thanks to this interesting event. Gizmodo broke the news for most and it has struck up enough interest to really make me step back and analyze this whole event from a marketing perspective.

I really think this will help out Foursquare more than anything, but NASA surely doesn’t mind the extra buzz since they’ve been trying to capture the attention of the nation. I imagine it will be a while before we see another check in from space, but I am quite excited for the first Moon check-in, and then eventually other planets like Mars!

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