marketing

Create Resources For Links In Your Industry

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May 7  |  Link Building  |   Ryan Clark

For those of you in an industry that is a little behind the times when it comes to marketing online, then it’s time to take advantage. I’ve had a big client that unfortunately started to run out of quality places to get related links. This gave me the idea to plan out a long term strategy that would help grow his business as well as bring in quality links. Some of the options I’ve covered here but who doesn’t like a nice little list to go over?


So my client has his site and I’ve been link building on it for 5 months which has netted us just over 300 quality links from related sites, social media and through linkbait. This has proved to be effective enough to destroy the competition and make it tough for anyone coming up to catch up. My client didn’t want to stop there even though I reached the ranking goals, and me wanting to make more money I obliged.

His site was just a usual static html site with no social aspects, and defintely no blog. Since his industry was void of any sort of social media site, or industry resource, I suggested we create 4 seperate sites over the next 6 months. This would allow him to do a few things like have strong links back to his company, get more exposure and have assets that are worth something in the long run.

So a lot of this shouldn’t come as a surprise to any of you, but it is something to think about. It requires a lot of work and then the waiting for things to kick off in the coming months. So how many of you have gone out and done something like this? Has it worked out to your benefit? If you’re still wondering what resources I’m talking about I was talking about these:

  • Social Video Site
  • Web/Business Directory
  • Blog
  • Industry Podcast
  • Industry Forum
  • Classifieds

These are just a few examples of seperate sites that can be created on a seperate IP or server. Obviously we wouldn’t put all this effort into it just for a link, but it gives you such an advantage over your industry, and you can control the links going to competitors because you’re the webmaster. So again, nothing ground breaking here but just something to think about if you’re in a quiet niche.

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Mar.com Goes Live! Social News For Marketers

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January 7  |  Social Bookmarking, Social Media Sites  |   Ryan Clark

Mar.com is a pretty new social news sites for the marketing community both online and off. By the looks of its Alexa Ranking, Mar.com has been pushed since the end of December and has been climbing at a decent rate since its launch. I submitted my article Link Building & Social Media Marketing For Women which made it to the front page within a day or so. The traffic as expected wasn’t quite productive just yet, but that could also be due to my content so see for yourself;

The site seems to be getting quite active in regards to voting and user comments which is a good sign. The sites layout is really slick, clean and user friendly so it presents the media quite well. As an online markter I like the mix of offline marketing news that is on the site, it gives me a different angle on things and we all should be looking at all aspects of marketing. If you want to you can sign up for free and start submitting and taking part in the community.

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Link Building & Social Media Marketing For Women

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December 15  |  Link Building, Niche Link Building  |   Ryan Clark

I’ve just finished helping a client with her site that was selling products geared towards women, and I’ve learned quite a bit. I’ve learned that women are very savvy when it comes to researching and buying online, and they love to social network. In the past I’ve based a lot of my niche blogs after shopping for my girlfriend mainly because I know a lot of men do affiliate marketing, and it gave me a different perspective. I may be going out on a limb here when I say this, but I think women follow trends a little more then us men which can provide a good avenue for making money online. I’ve dabbled into such niche’s as handbags, diet products, cosmetics and shoes. So after doing a bunch of link building and SMM for my latest client I thought I would put up this post.

Social Networks & Media Sites For Women:

iVillage.com is on of the most authoritative and oldest social networking sites for women and it’s a must if you’re writing content. This site has pretty much everything including forums, articles and blogs on just about every topic that matters. This is a great place to create content and if you’re promoting a brand this is the place to be. I haven’t spent much time to see where you can build links, but so far the only place I can see is in the forums.

Glam.com is the place to be for fashion, style and beauty and is a very large network. The site gets over 40 million readers a month which should be plenty of potential for marketing. With Glam you can setup your own profile, blog and join the forums. You can get a dofollow link on your profile as well in your blog posts which is great if you’re a writer. There are so many users on here you should have 0 problem networking with like minded people. If you write something good you stand a chance to be featured on the front page with a link to your blog…expect traffic and a strong link!

Youronramp.com is a social networking and media site for professional women from all areas of business and life. This is a great place to network with professionals, promote your resume and business through blogs, forums and articles. Among all this you can get dofollow links within your blog posts and profile which makes it an added bonus. This is a place for great content so please join only if you have something worthy to contribute to the community.

Cafemom.com is pretty much the Myspace for moms! If you want to connect with other mothers from around the world and share photos, blog entries and products you can do all of this here. The site has a ton of members and you can keep a journal or write a blog all included with dofollow links within that, as well as your profile. I have a new project I’ve been working on which includes a few baby products, so I’ll be fully testing this one out later.

Parentsconnect.com is a social network for parents that’s funded by Nickelodeon and features mostly articles and tips for parents. The user profiles are viewed only when signed in so there’s no SEO benefit there, but this is a powerful place to promote content. You are encouraged to write about products and tips for parents which you can include a link to, but they are all nofollow. But when it comes to marketing you have to think past the link and focus on great content to attract the user.

Kaboose.com is another very active social network for parents, but mainly moms. This is a great place to get your content out as well link to products or your blog. Keep in mind this site is nofollow but still a great place to promote your content. If you write something good enough you can be featured on the main page which drives a lot of quality traffic, so make sure to write something great. This is another place I’ll be marketing a few baby products with and I’ll let you all know how it goes.

TeamSugar.com is a social networkin and media site geared towards the teens and young 20 somethings. This site features everything you can imagine from user profiles to blogs, forums, videos, chat and so much more. This is a great place to blog about your products and tips for teens, and if you’ve done your research, you’ll know that this age demographic is a very productive one. Influencing this generation will result in sales galore! The user profiles are for signed in members only, but you can get dofollow links within your blog posts which do get indexed.

Minti.com is a growing social network for moms and parents but is heavily dominated by active moms. This site has all the features like blogs, microblogging, question & answers, forums and advice. This is a great place to connect with like minded people and you can get dofollow links from a couple of ways. To start you get a blog which provides dofollow links within the content, or you can submit your external blog’s RSS feed right into your profile. You can also add a link to the advice section of your own posts or someone elses by using the “add external link” feature at the bottom of the post.

Gut-Women.com is a social news portal site that looks like it runs on Pligg and is set to nofollow, but is a great place to get traffic. It is 100% community driven and works the same as you’d expect most of the other sites out there. Not too sure about the name though….seems a little strange.

Mothersclick.com is another social networking and media site for Mom’s that has all the features you could need. This site is not as big as some of the others but has more than enough users to reach out to. One of the features they have over others is a decently active classifieds section, so if you’re selling something you can make use of it without getting in trouble. It seems you can get dofollow links within your blog posts and they can be pushed to the frontpage for extra exposure.

Kirtsy.com is a social news portal that delivers on topics like style, health and parenting for women. Kirtsy is a very active social site that although nofollow’s its links, still provides a burst of targeted traffic to your site. If you can make the front page you’re in for a treat, and a decent amount of traffic that will be 99% women.

PrettySocial.net is another digg clone for women that is the only one I could find that provides a dofollow link to your website. PrettySocial is free to join and you’ll be pleased to hear has a lot of user activity so if you submit something good, you stand a great chance of hitting the front page. By the looks of its Alexa ranking, you should expect a few hundred hits to your submitted content if it goes viral.

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Link Building With Flowgram.com

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October 22  |  Link Building, Social Media Sites  |   Ryan Clark

Flowgram.com is a revolutionary social media platform that allows you to combine media from many sites into one neat “Flowgram”. This allows you to create a mini presention on a subject and include all the information you need from many sites such as Youtube, Flickr and even Power Point docs! Google has really been showing some love for this site and you can get a do follow backlink to your webpage within your user profile. But with a site like this, you have to think beyond just getting that link and create some very cool and unique content pieces to promote your product, web page or just about anything you like.

Using the zero download Flowgram Maker, creators can assemble and annotate web pages, photographs, documents and more on any topic, and add a voice narrative that provides context, emotion and consistency. This uniquely personalized package can be shared as an embedable widget, email or as a link to either a private group or with the world. Flowgram recipients can interact with any of its pages by clicking on links, for example, or playing and pausing videos.

What I’m loving about all these new social media platforms is how it makes you create good content and leaves behind mindless spamming that I HATE. Once you start using Flowgram you’ll start to realize the endless potential with it for fun, but in most of our cases, marketing.

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Link Building & Marketing A Podcast

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August 14  |  Link Building  |   Ryan Clark

Well I’ve been offering Podcast marketing for my clients lately and I’m having a lot of good success and positive feedback. If you have a podcast and would like to get it exposed a little more all the while building links from podcast directories and search engines. A lot of the Podcast directories have a great PR and a ton of link juice ready to be passed on.

First and foremost go with the age old gem of a tactic and join a few, or all, of the forums within your Podcast’s niche and get involved. Make a few solid replies to topics or get right in it and start off some new threads, but the whole point is to build some sort of a post count up. Get your Podcast in your forum signature to advertise to the thousands of people on the forums.

I won’t go into huge detail and list off 100 podcast directories, but you’re link building maniacs so you know the drill. If you want more than provided, hit up Google to sniff out all the other Podcast directories. For now I’ve made sure to list off the top Podcast directories that will not only bring you links, but actual listeners.

pr5 Podcast.comSubmit Here

pr8 PodcastAlley.com – Submit Here

pr6 Digitalpodcast.com - Submit Here

pr7 Podcastdirectory.com - Submit Here

pr5 Podcastpickle.com - Submit Here

pr5 Syndic8.com - Submit Here

pr8 Podnova.com - Submit Here

pr7 Itunes - Submit Here

pr4 Podcastdirectory.orgSubmit Here

pr7 Music.AOL.com – Submit Here

pr7 Digg.com – Submit Here

If you’re making a quality Podcast speciliazing within your niche, then you should try and get it listed on a relevant Wikipedia page. I’ve seen a ton of legit and well done podcasts listed in Wikipedia and there shouldn’t be a problem as long as you’re *not spamming*.

Don’t forget to use Google search to find literally hundreds of Podcast directories for you to add your Podcast as well get links back to your site.  And finally I’ve been experimenting with a link trading technique which is quite simple….trading a verbal link in the Podcast for a blog post on a related niche blog. I’ve had a lot of success contacting blog owners within my niche and setting up an arrangement to either have them on the show, or plug something they have going in exchange for a post about the Podcast.

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