A slight warning that this commercial is perhaps NSFW, but there isn’t any nudity…just close to it. I’m always keeping an eye on what’s blowing minds in the marketing world, and this commercial blew mine right off. The commercial is for an amazing real estate property(15 Queen Anne Court) in The Sovereign Island (Queensland), and I couldn’t think of a better way to get the word out. The luxury real estate market is a tough battlefield, but if you have the coin and the know-how to drop a bomb like this; then by all means doooooo iiiittt!
Viral marketing is an art, and sometimes that means you have to step on some peoples toes and get down right crazy. There are real estate agents talking about it, whether the form of marketing is too controversial or not for the real estate market. I think the real problem there lies in fact that us North American’s tend to get easily offended. So who’s this commercial really for? Without a doubt the young, rich and famous are going to be drooling over this luxury property. The rest of us will just end up dreaming, wishing and clicking that share with friends button. I’ll be checking back on this video and their website to see how well it performed later, so bookmark this post if you want to find out!