local search

InfoBarrel Steps Up Local Content Marketing With Easy Google Maps

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December 6  |  Inbound Marketing  |   Simon

Our buddies over at InfoBarrel have introduced a new element for their hosted content we’d like to share with you. This one improves their content’s local effectiveness with an easy way to throw in Google Maps. If haven’t used InfoBarrel or stumbled across some of their content on Google, let me fill you in. They’re a popular content hub built on submitted content that’s all human reviewed to keep the quality high. Unlike many automated content hubs that were full of overtly promotional and low quality content that keep taking hits from Panda Updates, InfoBarrel continues to rank high.

With 20% of searches being local, making a quick and easy Google Maps function is a big benefit for InfoBarrel users. Also, 74% of local searches using portals such as Google, they make a solid choice for hosing your content. And if you’re not looking to expand your link profile, don’t forget Infobarrel’s rev share program, so any content you post stands to make extra money through Adsense, Chitika and Amazon.With the success of content marketing depending completely on its value to the reader, InfoBarrel ensures they only host useful or interesting content. This makes it a high-ranking site to share unique content to an active audience, score a relevant backlink and build up your following and a author profile.

We all know we’d rather not spend time searching for an address ourselves, so check out the short Youtube video on using the new feature. And I’ve included a recent infographic below from MDG Advertising on the state of mobile search.


Infographic: Local Search Evolved by MDG Advertising
Infographic by MDG Advertising
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Google Place Pages Keynote @ SMX West

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March 19  |  Local Business Marketing  |   Ryan Clark

While I’m not seeing too many videos hit Youtube for SMX West, the few that have hit the digital streets have been enjoyable thus far. I just finished my morning medium roast at Starbucks here in my parents hometown, and during that I managed to take in this video by Brian Fitzgerald. Local search for local businesses is un-ignorable although we see that most businesses are doing just that, so hopefully this keynote by Brian gets you thinking and gets you using Google Places. Even for this small town called Tsawwassen I can see just how powerful being listed here would do for the local florist, or mortgage broker. Soak it in folks and start getting those local target leads that will do only great things for your business.

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