Everyone knows that social media is latest platform for promoting their products but where do we go beyond Facebook and Twitter? Facebook lets us reach friends of friends and Twitter broadcasts to news addicts so what about everyone else? In the past year, LinkedIn has reshaped their site to present a new opportunity to reach professionals, businesses, and companies. They actually have and send traffic now. Creating a LinkedIn profile for your company is a step forward to building your company’s image and increasing its popularity.
Making a LinkedIn profile for your company is very easy and more important, it’s free! Here are a few tips on how to create a good LinkedIn profile for your company:
1. Don’t skip the “About Us” section
Write a detailed summary of your company under the “About Us” section at the bottom. Put effort into writing a good description for everyone to see. Tell people what’s important about your company. Upload a crisp and clean cover image. The cover image is much larger than your profile image so viewers will see that first.
2. Use the Products & Services tab
All social networks are a great way of promoting your products and services. With the Products and Services tab, you can put images of products and even provide links so people can buy them. LinkedIn gives you the opportunity to place your most prominent product on the top of the list so people can see it first.
3. Connect with your employees
After you create a profile for your company, ask all your employees to connect to the profile and say they work for your company. This increases the circle of people that can connect to your company, but also provides visitors a possibility to connect directly to the employees. It makes your company accessible and open to the general public.
4. Recruit people
The LinkedIn profile can also be used as a recruitment tool. The Careers Page is used to recruit talented people and make contacts with other professionals. If you wish, you can pay to have the Career page available on your LinkedIn profile.
5. Generate good content
Last but not least, always make sure you keep your profile page updated and interesting to users. Always generate good quality content on your LinkedIn page. Customers like to be constantly updated with the new information whether it is about your company or in general. Generating good content is the hook that attracts more followers. If you have nothing to say, then nobody would follow you.