link bait

15 Queen Anne Court Commercial Linkbait

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March 21  |  Viral Marketing  |   Ryan Clark

A slight warning that this commercial is perhaps NSFW, but there isn’t any nudity…just close to it. I’m always keeping an eye on what’s blowing minds in the marketing world, and this commercial blew mine right off. The commercial is for an amazing real estate property(15 Queen Anne Court) in The Sovereign Island (Queensland), and I couldn’t think of a better way to get the word out. The luxury real estate market is a tough battlefield, but if you have the coin and the know-how to drop a bomb like this; then by all means doooooo iiiittt!

Viral marketing is an art, and sometimes that means you have to step on some peoples toes and get down right crazy. There are real estate agents talking about it, whether the form of marketing is too controversial or not for the real estate market. I think the real problem there lies in fact that us North American’s tend to get easily offended. So who’s this commercial really for? Without a doubt the young, rich and famous are going to be drooling over this luxury property. The rest of us will just end up dreaming, wishing and clicking that share with friends button. I’ll be checking back on this video and their website to see how well it performed later, so bookmark this post if you want to find out!

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Hennessey Performance: Cadillac Wagon vs GTR R35

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March 16  |  Link Bait Tactics  |   Ryan Clark

While the auto world has been chatting up a storm over a video put out by the fine folks at Hennessey Performance, they’ve been lapping up the exposure. While you folks are in for another motorsport marketing example from me, and this won’t be the last but I’ll at least keep it short. They pitted their latest beast of a creation, their Cadillac wagon vs my personal favorte, the Nissan GTR. They ran the car on slicks against last years Nissan which is what has most people bickering about all over the web. Moral of the story? A little controversy that pits people against people will always drive traffic and branding your way. The story has been picked up on Autoblog.com and Jalaponik, two of the biggest auto industry blogs there are. Not to mention that, but Twitter and just about every related car forum is linking and chatting up a storm. All I can say is, way to go Hennessey and keep up the great work! Our CEO is saving his pennies for your Venom GT and he has very sexy dreams about that car every night!

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3 Places To Launch Your Link Bait

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January 25  |  Link Bait Tactics  |   Ryan Clark

In this day and age it is becoming increasingly more difficult to go viral. This is especially true for companies to overcome the feel of spam which means creativity is your only weapon. Comedy is usually the best weapon, and creating the content isn’t the easiest of tasks. Old Spice obviously hit the nail on the head with their commercials and ran with it just long enough to keep the brand in the minds of millions. They’ll most likely never be able to duplicate that amount of buzz again, but take a look at just how much traffic they got blasted with;

For most of the companies out there trying to get a piece of the pie, they’ll most likely not have the option to just launch viral right from their website. Getting that extra push will require the help of the social web, and while getting hot on Digg just isn’t as easy these days, there are other places to turn your attention to. Keep in mind you cannot just jump on these sites and expect to go viral, it could happen but most likely not. Building your social fan base is key, and for this we recommend building up a couple months of fans and social participation on these sites.

Launchpad 1) BuzzFeed.com

Buzz Feed is not only a great site to read on a daily basis, it is also a great place to go viral. I’m an active user here just for the purposes of entertainment, but if you got some hilarious or strange link bait, you stand a great chance of getting attention. Keep in mind on a site like this there are thousands of other content pieces in the queue, so you’re link bait is going to need to be grade A awesome. Have your social media manager build up a strong account here beforehand and put forth a positive image of your brand. From the viral content we’ve launched here, you’ll see a lot of Facebook shares and ReTweets from the users, as well the thousands of sites that aggregate the content.

Launchpad 2) Reddit.com

Reddit is my favorite website, I’m personally a 4 year user and couldn’t live without it! Reddit is not a site you can game very easily, nor do I recommend trying to at all. Their user base is above and beyond the childish Digg user, and they can smell a spam scam from a mile away. The only advice I can give you is to have awesome content and wait for a Reddit user to submit it on their own merit. If you’re team has a good account, make sure you stick to the sub-reddits which will greatly increase your popularity. If you can get content to go hot here, you’re in for a large amount of traffic!

Launchpad 3) Huffington Post

All you right wingers out there might be scoffing at this recommendation, but the left just does entertainment news so much better. This is mainly a news site, but it does have a very popular entertainment section where you’ll find write-ups on the latest viral content going around. This site is also user powered which means you can sign up, write your own posts and participate socially throughout the site. If your link bait is hot hot hot, then you’re chances to getting it to go viral from this site is very good. This is a place you’re going to want to build an account up for as well, don’t bother just signing up for the sole purpose of submitting one piece of content. Social media is about building relationships, so keep that in mind before you try and become a one post wonder.

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This is the section where I plead, beg and ask for our readers to suggest other sites that they are fond of. There are dozens of great sites to launch your link bait from so lets here em! If your company is struggling with its own viral marketing efforts then this is where I’ll offer our link baiting services.

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Interview With Jordan Kasteler On Link Bait Tactics

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January 25  |  Link Bait Tactics  |   Ryan Clark

Here’s a great interview with Jordan Kasteler of Blue Glass (formerly Search & Social) where he gives a huge list of link-baiting ideas. It isn’t easy to go viral these days, but there is more ways than one so pay close attention to what Jordan has to say. Creativity is key here, and this video interview at Pubcon certainly reminded me of the variety of options a company has to play with. Good luck and if you get stuck, you can always get our help with link baiting.

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