Interactive Infographics: The Future of Advanced Link Baiting?

November 21  |  Link Bait Tactics  |   Elijah Vieau

Link Bait TechniquesIn the web space, infographics are still one of the best and most cost-effective marketing strategies to build hundreds, even thousands of links to your website. It’s actually quite amazing how viral a well-designed piece of information can become – especially on platforms like Twitter.

Over the last 12 months or so, I’ve watched web agencies (particularly small to mid-sized firms) explode into the industry spotlight all because of a clever infographic that was shared and reposted by the right kind of people i.e. information design junkies like Mashable.

Obviously, nothing stays “bling bling” forever and exploitation will eventually become the demise of this link building buzz tactic. So in the tradition of pushing boundaries combined with absolute curiosity, I find myself wondering what’s next. Then it came to me:

Infographics as we currently know them are static, just like the web used to be. Naturally this means it’s only a matter of time before designers and savvy marketers start to move towards newer technologies to further enhance the viral potential and “linkability”.

Interactive infographics… That’s insane… Or is it?

Enter HTML5 and CSS3

Don’t start panicking; I’m not going to write a guest post on about web design best practices because that wouldn’t be very relevant, but as an Internet marketer and avid blogger, if there’s a new way to spread content that users go bonkers for  – I need to know about it.

HTML5 InfographicsAfter a few searches on Google I didn’t find much, and then I stumbled upon a very short but descriptive “challenge” of sorts posted by Mozilla developer and overall cool dude, Paul Rouget, where he asked his blog audience to design an infographic using HTML5 and CSS3.

This is exactly what I’m talking about!

Though there were only about 9 direct responses to his challenge via the blog post, I could already see the potential.

Just imagine how many more people would want to share awesome infographics if they were animated and interactive! The link building possibilities would be staggering.

Enter Live Data Feeds

Companies are fetching live data and using it all over the web, so why not take things a step further and fuse this functionality into traditional information design and create an attractive, viral piece of info-driven content where the data changes as time goes by. Not only would the content be highly engaging and attractive (thanks to HTML5 and CSS3) but it will also be up to date – constantly.

I know you’re probably thinking I’m insane, and the fact of the matter is that I wouldn’t even know where to begin to create my own Interactive Infographic, but from a marketer’s prospective more user engagement means more sharing – and this is what excites me.

What do you think? Too far off the edge or crazy linking potential?

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Friskies iPad cat games: developed by cats, tested on humans?

May 20  |  Brand Building  |   Simon

There are a few iPad games for pets, but Friskies has taken the production up a notch with three free cat games released today on The games were built with HTML5, enabling your cat to attack your iPad or any Android device. The Friskies scientists claim that their cats haven’t scratched the glass of an iPad, but could damage a plastic cover.  The boss’s cat here is a heavyweight in the ring (pictured here), so I’m still sceptical on letting him take a swing at it. So I figured I’d test it out first before I mention it to second in command. The three games are Cat Fishing, Tasty Treasures and Party Mix-Up. All are pretty addicting from my end, the cat equivalent of Nintendo’s classic Duck Hunt, letting the cat swipe the targets instead shooting with a light gun. Now that I think of it, they should remake Duck Hunt for cats, catching the nostalgia market for cats that grew up in the 80s on 8-bit NES. Check out the video below:

I did a little Googling on it and found the game developer, Mondo Studios, which has already released two games for Friskies called Wonderland Quest and Wonderland Quest II. Both designed for humans, the popularity of the first demanding a sequel. I gave the sequel a go, which followed the original by letting you uncover cat treats in a fantasy setting, which was oddly hypnotic. The weirdest part is the developer’s press release, which sites a research study, funded by Friskies, which discovered these key findings:

  • Wonderland Quest positively influenced the purchase intent of Friskies dry cat food among buyers and non‐buyers of Friskies
  • Among Friskies buyers, the game had a positive impact on brand loyalty and influenced the purchase intent of specific varieties of Friskies cat foods
  • Among most groups the game also enhanced the Friskies brand perceptions of taste, variety and mealtime experience

So what I gather is they reverse-engineered the new games for cats from their success with cat food-based games for humans. This leads me to the only conclusion that the Friskies scientists are, in fact, cats.

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