Our team has been handling a lot of contests lately in the social media realm, so when a new tool comes out we’re always thankful. Getting followers to your social media channels are more important than ever, and we have an inkling that it’s going to be even more crucial by the end of 2011. Marketing a contest by Twitter is so easy that not doing one is just plain crazy. Gwazu.com has recently come onto the radar of our team not only for its contest marketing ability, but to enter random give-aways when we’re bored. I thought we’d take a quick look at what makes this web app tick, and hopefully persuade some brands to start using their platform.
The first thing I’ll mention is the complete ease of entering a contest from the consumers point of view. As long as you’re logged into your Twitter account, you just need to click the enter contest button and you’re done. It doesn’t get any easier than that! This should really entice companies and brands to jump on board and utilize their platform. Those ReTweets should be nice and handy in getting a lot of exposure, and play things right so that people are funneled to your Facebook Page.
Getting your contest listed here for now just requires a simple email and a reading of their rules. Gwazu’s aim is to alert the world about the biggest and best social media contests, so I don’t recommend coming to them with a measly $10 gift card to Mcdonalds…although I’d most likely sign up for that! You can also pay to advertise in their featured contest spot which is top dead center, schmack dab in the middle! So what are you waiting for? Get on that social media contest your brand has been dying to do before it’s too late!