Here’s a video with Matt Cutts talking about what Google’s spam team is going to be focusing on for the rest of 2011. While they’re just finishing up the Panda update, I have been getting the hints that links will be viewed differently in the coming year. Matt does quickly mention that link quality is going to get another look, and frankly it’s about bloody time. I have a post coming out soonish on just how Google might look at links as I have a decent guess at it. Link spam works way too easily still, and paid links by large companies seem to go unnoticed in large amounts. A quick look at any financial keyword’s top 10 listings will prove that theory within a minute, easy. I’m glad to hear that some more change is coming, and I can imagine it’s going to cause all sorts of fun (ie Panda update) for webmasters around the world.
We’re currently in the middle of submitting a clients feed to a few product comparison search engines, and I stumbled onto something slightly amusing. Like.com, which was acquired by Google, has a bunch of (really lousy) content basically to just internally link their key product pages. While I know this has been in place long before the big G got in there, so it’s more of just an amusing blog post to peek at. By the recent Panda update, the content on the site would be defined as a content farm, and I kind of think Like.com got hit by the update. As it stands, most of that content has been scraped and is currently outranked but low quality article sites and blogs.
The site has been slowly going down hill anyhow, and the only point in time it saw any real action is when Google announced the purchase. I’m surprise this hasn’t been cleaned up yet, but I imagine they just used the technology elsewhere. That domain has some serious potential though, so feel free to let me at it Google if you don’t have the time(tee hee). I checked around 10 “articles” that are up on the site and ended up with the same result as you can see in this next image below. Sometimes, I didn’t even get Like.com back as a result in the top 30 listings, something I found a little strange.
The Google Panda/Farm update has been cleaning up the crap, filtering the high quality and still leaving a blender of scraped, low quality content all over the top 10 rankings. While the first bit of time after any big update usually leaves many with headaches, there are solutions and changes in the works. Google has already acknowledged that tons of quality sites caught wrongly f$%^!ed over, but as time ticks on this isn’t going to do for some. We’ve gladly made it through, and any of the “dupe” content we may have doesn’t teeter over the 20% mark, so phew!
I do what I can with my spare time to help people out in Google’s Webmaster Forum, and I’m seeing a ton of big name sites coming up with issues. It usually ends in speculation from too many ill-informed consultants and SEO weekend warriors, so I feel for the people seeking true help. This has inspired me to do what we can and round up all the good info on the Panda update for people seeking questions, help and answers. I would be more than happy to have you folks drop some links I missed in the comments that are helpful because I won’t catch them all.
First up we’ll start with the most useful and resourceful posts that came from the greatest minds in the SEO field. So many great people did a lot of research, great writing and the outcome was more than amazing. It also saved us from having to jump on the bandwagon and try and make sense of it all…for some this update sure didn’t make a whole lot of sense!
Google Panda Update Analysis & Research:
Kristi Hines beat us to the punch with a much better job…I was half way through this post until I noticed her write-up. So while I had to erase a thousand words or so, I’ll just lock it up after this and link her post which sums it all up. Kristi is from the marketing firm Vertical Measures, most of you most likely know that already but they’re awesome so they deserve another link from us.
The post that beat me to it: http://www.stayonsearch.com/complete-guide-to-the-google-panda-update-50-articles-resources
The cat is out of the bag and a major algorithm change has been launched within Google. Matt Cutts has come out and stated the news on his blog which you can read here. This is definitely a post everyone should be reading but to do a slight bit of dupe content myself, this is what their focusing on:
This was a pretty targeted launch: slightly over 2% of queries change in some way, but less than half a percent of search results change enough that someone might really notice. The net effect is that searchers are more likely to see the sites that wrote the original content rather than a site that scraped or copied the original site’s content.
While I’ve been ranting about our problem with content scrapers, but this week we’ve been seeing a huge improvement of the scrapers not even registering. I’m hoping this is the start of a cleaner search result, and a rise in revenue for everyone, including Google.
There is a huge amount of web chatter going on in the forums, on the blogs and Twitter so I’ll do my best to round it up here for your reading pleasure. Google and Matt are not always crystal clear on the entirety of a algorithm change, so the best course of action is to of course read up and view results for yourself. Take note of any problems your site is having and keep detailed notes of a more positive, or negative SERP result experience. Here is all I could find talking about the change, but feel free to drop some links that I missed in the comments.
January 2011 Algorithm Change Resources:
- Confirmed: Google’s Content Farm Algorithm Live! Sites Are Dropping! via Search Engine Roundtable
- Matt Cutts: Gadgets, Google, and SEO via Matt Cutts
- Matt Cutts: Google Algorithm Change Launched via Webmaster World
- Google algorithm change launched via Hacker News
- Google’s War on Spam Begins: New Algorithm Live via SEW Blog
- Google Launches Algorithm To Fight Content Spam via Search Engine Journal