This is fresh news hot off the press, and it has be a tad worried. Google is implementing a new social feature to their search engine similar to that of Facebook’s Like button. This is most likely not going to make much of a difference, although, you never know for those locked into a heaty top 10 SERP. I won’t go into it much because the feature is pretty self explanatory, and will only be used if you’re logged into your Google account. I do see how easy this is going to be gamed by black hats, but that’s not much of a big deal either as links are already as easily spammed. I’ll let the video do the rest, or one of the 100′s of other blogs that covered this news today already…dupe filter here we come!
We’re currently in the middle of submitting a clients feed to a few product comparison search engines, and I stumbled onto something slightly amusing. Like.com, which was acquired by Google, has a bunch of (really lousy) content basically to just internally link their key product pages. While I know this has been in place long before the big G got in there, so it’s more of just an amusing blog post to peek at. By the recent Panda update, the content on the site would be defined as a content farm, and I kind of think Like.com got hit by the update. As it stands, most of that content has been scraped and is currently outranked but low quality article sites and blogs.
The site has been slowly going down hill anyhow, and the only point in time it saw any real action is when Google announced the purchase. I’m surprise this hasn’t been cleaned up yet, but I imagine they just used the technology elsewhere. That domain has some serious potential though, so feel free to let me at it Google if you don’t have the time(tee hee). I checked around 10 “articles” that are up on the site and ended up with the same result as you can see in this next image below. Sometimes, I didn’t even get Like.com back as a result in the top 30 listings, something I found a little strange.
The Google Panda/Farm update has been cleaning up the crap, filtering the high quality and still leaving a blender of scraped, low quality content all over the top 10 rankings. While the first bit of time after any big update usually leaves many with headaches, there are solutions and changes in the works. Google has already acknowledged that tons of quality sites caught wrongly f$%^!ed over, but as time ticks on this isn’t going to do for some. We’ve gladly made it through, and any of the “dupe” content we may have doesn’t teeter over the 20% mark, so phew!
I do what I can with my spare time to help people out in Google’s Webmaster Forum, and I’m seeing a ton of big name sites coming up with issues. It usually ends in speculation from too many ill-informed consultants and SEO weekend warriors, so I feel for the people seeking true help. This has inspired me to do what we can and round up all the good info on the Panda update for people seeking questions, help and answers. I would be more than happy to have you folks drop some links I missed in the comments that are helpful because I won’t catch them all.
First up we’ll start with the most useful and resourceful posts that came from the greatest minds in the SEO field. So many great people did a lot of research, great writing and the outcome was more than amazing. It also saved us from having to jump on the bandwagon and try and make sense of it all…for some this update sure didn’t make a whole lot of sense!
Google Panda Update Analysis & Research:
Kristi Hines beat us to the punch with a much better job…I was half way through this post until I noticed her write-up. So while I had to erase a thousand words or so, I’ll just lock it up after this and link her post which sums it all up. Kristi is from the marketing firm Vertical Measures, most of you most likely know that already but they’re awesome so they deserve another link from us.
The post that beat me to it: http://www.stayonsearch.com/complete-guide-to-the-google-panda-update-50-articles-resources