So I’m not sure if you’ve heard that Google launched its Trusted Stores recently and while it’s not needed, Google will certainly stick its head into something else. It could be a handy and helpful friend in the ranking/converting/trust sector, but I already feel like I have no choice but to jump on board. The biggest and best aspect is of course putting for trust in the buyer, and this should lead to a lot more sales. Take a few minutes watch this intro video to get a feel for what’s going on…spoiler alert, it’s basically a badge.
Google willbe offering a purchase protection to customers who order from qualified stores, and opt in for the program. The Google Trusted Stores means that if there’s an eligible issue with your order and you cannot resolve it with the retailer, you can request Google’s help….no really..support from Google?! Say whaaaat? When a shopper makes a purchase with via a Google Trusted Store, they’ll be offered the chance to opt the order in to purchase protection from Google.
While I am sounding a little annoyed with it, I do see a big need for more quality control in the ecommerce sector. A lot of low quality sites with no real brand behind it rank well due to SERP manipulation. There’s a whole lot of scamming out there, so I do welcome more quality sites ranking out there backed by a great reputation. This is a good look at how your rating card will look like;
So that’s all there really is to it for now, and as usual I’d love to hear what your thoughts are on this…don’t be afraid to speak up. I want to know if you’re going to be running towards this or running for the hills.