As I went off yesterday about Google going after content scrapers and low quality websites, I also should have gone into this topic a little more. Our site gets scraped by a few sites and while it is getting better, I’m still finding posts I wrote a week or two ago getting outranked by the scraper site. This pisses me off to no end, and I don’t need any more stress in my life that’s for sure.
Matt Cutts has stated, below on video for good measure, that in most cases it won’t hurt your site. He also stated, that it can help out a little if the scraper site links to your site. This is all fine and dandy, the problem I have is all the scrapers I’m dealing with are not linking back, they’re stripping my links and they’re even hot linking my our images. I’ll go into how to attempt to put a stop to that below without having to hire some h4x0r to DDoS the living stink out of their server….not that I would ever recommend that lol.
On our end, from my constant checking, I’ve noticed a few things that I thought would have helped beat out the scraper sites. Google has mentioned that Facebook Likes and Retweets help rank your content, but even after 50+ likes on a content piece, and about a dozen ReTweets I didn’t notice much. I still need to measure what threshold levels are in place for that style of marketing to take effect. I’ve even submitted the best of the content to Digg, Reddit’s SEO section and a few other bookmarking sites we have built up properly.
So about two weeks ago we started using Google’s two new meta tags for content producers which is supposed to tell Google it started here first. If you’re using WordPress, I’ll spare you the time reading my post and you can just go ahead and install WP Original Source and never think about it again. I will say that we’re seeing a huge improvement with our content ranking very well, and our main scraper isn’t even registering in the SERPs anymore.
Some other advice I can give out here is get a few internal links pointing to your content when you can. I’ll even try and see what older, indexed content we have that is on the same topic and find a way to add a link in. Make sure you’re also using a related posts plugin if you’re a blog, just like the one you’ll see below this post. Every little bit helps, but if that’s still not working you can always file a DMCA complaint with Google and their Webhost. Sadly, when I tried this nothing at all ever happened, but I wish you better luck.
Last but not least, this is another good reason to grow your social profiles properly and of course, bigger and better! Having more and more people Retweet and Like your content is only going to help in the long run, even if we didn’t see any movement with it at the moment. This can also lead to Twitter apps picking up your content, and as I’ve mentioned before, most of them follow their links and we see almost lightning quick indexing because of it. I’ll also take this opportunity to BEG you all to Follow us on Twitter because we’re awesome.