dairy queen

Dairy Queen Shaving Bunnies Commercial FAIL

April 22  |  Brand Building  |   Ryan Clark

If you’re going to attempt to ride the wave of success Old Spice had with their viral commercials, at least do it right. Dairy Queen recently launched an ad with rainbows on fire and bunnies shaving some weirdo who likes like he should be doing the Brawny commercial. While I imagine this commercial will neither increase nor decrease sales, it does however make me question big brand marketing departments heavily. I know I’m forced to talk about it, and that will make some claim that it’s working…but someone had to bitch about it. Back to the drawing board DQ! Get back the team who did the flamethrower burger commercial!

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