contest marketing

Gwazu.com Makes Twitter Contests A Breeze

No Comments
March 11  |  Twitter Marketing  |   Ryan Clark

Our team has been handling a lot of contests lately in the social media realm, so when a new tool comes out we’re always thankful. Getting followers to your social media channels are more important than ever, and we have an inkling that it’s going to be even more crucial by the end of 2011. Marketing a contest by Twitter is so easy that not doing one is just plain crazy. Gwazu.com has recently come onto the radar of our team not only for its contest marketing ability, but to enter random give-aways when we’re bored. I thought we’d take a quick look at what makes this web app tick, and hopefully persuade some brands to start using their platform.

The first thing I’ll mention is the complete ease of entering a contest from the consumers point of view. As long as you’re logged into your Twitter account, you just need to click the enter contest button and you’re done. It doesn’t get any easier than that! This should really entice companies and brands to jump on board and utilize their platform. Those ReTweets should be nice and handy in getting a lot of exposure, and play things right so that people are funneled to your Facebook Page.

Getting your contest listed here for now just requires a simple email and a reading of their rules. Gwazu’s aim is to alert the world about the biggest and best social media contests, so I don’t recommend coming to them with a measly $10 gift card to Mcdonalds…although I’d most likely sign up for that! You can also pay to advertise in their featured contest spot which is top dead center, schmack dab in the middle! So what are you waiting for? Get on that social media contest your brand has been dying to do before it’s too late!

Tagged , , ,

Facebook Contest Case Study

No Comments
February 8  |  Social Networks  |   Ryan Clark

As more and more companies and brands are scrambling to gain Facebook followers, the more requests we’ve had from clients to get on it. We’ve had a lot of success lately and I thought I’d share a few contest angles that work really well in the local and global market. Local companies though an really hone in their user-base quite easily, so listen up if you’re a smaller company wanting to hit big numbers.

While I cannot let you know which client it was I’m using the numbers for, I will let you know it was for the Vancouver BC area. The company is a contractor of sorts and beforehand, didn’t have much of a social media presence. I’ll run down what we recommended, and luckily got a generous budget of $3000 to play with which included the cost of the prize.

Step 1: The Prize

You’re going to need to really wet the appetite of the user, and giving away a coupon card for $25 just doesn’t cut it…not for the numbers we’re going after. For this client, we recommended two options, both he liked so much that we’ll be running the second come next month.

First up was an easy call, the iPad. Everyone wants one whether you’re in the cult of Mac or not. This prize is also worthy enough you can expect to get a lot of noise written about you, and it should attract the followers when they see your friends post about it on their wall.

In this case study, we did not have a 2nd and 3rd place prize set, but I would recommend that to juice it up a bit. But by the looks of the results, it isn’t needed when you have such a kick ass 1st place prize.

Step 2: Planning The Attack

The contest participation factor is key to getting the viral aspect of it all going. Make sure the contest requires the person to Like and post something to their wall pertaining to the Facebook contest. This is where the friends of friends will spread it like wildfire! So make sure the rules are clear as day and this alone is almost good enough to handle the rest…but we didn’t stop there.

Depending on your budget left over, you’re going to want to get the word out through the web and nab some links and social media buzz. There are many ways of doing this and I’ll list off a few of things we did that have resulted in huge return on our time. The CEO of the company literally sang our praises which always makes one feel good.

- Get a press release out to spread the word and nab a few more links
- Submit your contest to contest listing specific sites
- Submit your contest details to deal forums, most of which have a section for these
- Spread the word to local bloggers to see if they’ll make a post about it
- Get your Twitter followers RTing the good word
- Take out Facebook ads about it for your local area
- Do a Video talking about the contest and its rules
- Write about it on your blog..don’t forget this one

After doing all of the above, the company got a whole whack of traffic, and while it’s still too early to tell, over 50 link thus far. Those links were all natural and look great to diversify his link profile. The branding that has been set out is also just as powerful! They may not nab a lot of clients now, but down the road a lot of those people will turn into a lead. If not, they’ll at least be able to recommend you to a friend when they ask for a recommendation for services you offer. Chances are really good you’re going to be the only company that they remember.

Step 3: During The Contest

While the contest is running, make sure you’re actively chatting with the new followers, as well as the current. Keeping the buzz going is key and nows a good time to let the people get to know your company a little better. Be friendly, have fun and as well throw in some tips about doing what you do best.

This is also a great time to divert some of that traffic into your Twitter and get some more followers there. The company in this case study had a lot of followers trickle into their Twitter account which was pleasing. We found that the client had to get quite active in RTing and chatting via that media stream because a few good RT’s from powerful users sent us a lot of other contestants.

Last but not least, now would be a good time to offer discounts on your services to try and get some business right away.

————————

If you’d like our help designing, implementing and launching your next social media contest don’t hesitate to get in touch. We offer a wide range of affordable options that will get your company results. Even if you just want to quickly pick our brains, we’re more than happy to lend a digital hand.

Tagged , , ,

Facebook Marketing Win Via The Olive Garden

No Comments
January 25  |  Social Media Sites  |   Ryan Clark

I’ve been wanting to showcase some excellent Facebook Page marketing examples by large brands and this opportunity came to light whole browsing today. The Olive Garden is currently running a Facebook contest that blew me away, mainly because of the sheer brilliance of how they’re doing it. This example should be looked over hard by companies struggling to grow their Facebook Page, especially ones with a large marketing budget.

I have been nagging and annoying the hell out of our clients to get more socially involved. A lot of them don’t see it as a marketing method worth going after hard…and this drives me nuts. I’m very well aware of the coming change in search trends, and more and more people are sticking on Facebook. This means organic search traffic is not going to be the only player in town, and it certainly might even become the market companies focus on the most.

The Olive Garden has recently hit a milestone of 1,000,000 Facebook fans which is down right amazing for any company. We only have one here in the west coast of Canada, so it’s mostly Americans they’ve tapped into although they got my like! To celebrate the achievement, they have decided to run a contest that is going to send them quickly on their way to another few hundred thousand more followers.

If you’re a social media manager for a big brand, I’d take note of how many followers they grow by the end of the month. The Olive Garden hopefully will respond to my email request to interview their marketing team about Facebook and Twitter marketing. I also see they’re doing a great effort with Foursquare which is just fantastic. I wish them the best of luck, but by the looks of it they won’t be needing any of it!

Tagged , , , ,