I just caught this promo video calling for entries into the ADDY Awards and couldn’t get but think this should already be the winner. This contest is open to students, professors and agencies of all sizes and the only thing that matters is creativity. If you want to take part you can drop off your entry to the Miami International University of Art & Design 1501 Biscayne Blvd., Miami, Fl 33132. You can alsoenter by going to http://www.addycompetition.com.
I noticed Blake from Workaholics in a commercial for Sockos(thanks to the folks on the Workaholics Reddit) and loved the cross branding. I always talk about “riding the social wave” of other influentials in the social realm, and this is a fresh example of just that. Blake has 111,000 Twitter followers, mad Facebook rep and enough branding power to get Sockos a huge amount of buzz.
I was expecting a lot more 2.0 humor and pizazz to come from Twitter’s commercial but it fell kind of flat for me. You’ve almost nabbed everyone in the tech/nerd/hipster sphere, and if you’re wanting to reach the broader audience, you’re going to have to do better than this! The communication power of Twitter is immense and down right useful, so I expect to see something more emotionally moving next time around.
Since I’m a Toyota owner/lover/enthusiast (MR2 to be exact) I thought I’d deliver the latest commercial in a series Toyota has been doing. I grew up with a skateboard strapped to my feet as well, so this one featuring pro skater/entrepreneur/awesome guy Bob Burnquist caught my eye.