Linkbuildr @ The Excel Tire Conference

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February 5  |  Brand Building  |   Ryan Clark

Geoff and I (Ryan) had a blast this weekend with the Excel Tire Company for their AGM. We had the pleasure of speaking to the company about the delights, and blights of marketing online as they shy away from print advertising and media. While we had to talk to a room full of owners and staff who had all ready taken in over 8 hours of meetings, we’d like to thank them for their patience and time.

We’ve been helping their company re-brand themselves and get not only a more more search engine friendly web platform, but something more socially integrated. This is obviously a hot topic for businesses in all local communities, and they’re certainly taking it to a level above their competition. While you can imagine the last thing on a mechanics mind is sending out a tweet to his peeps, they certainly embraced the options we presented during our speech. The theme was to help them understand how they can reach a more targeted local user, both with a nicely built WordPress site, as well with a mindful social media campaign to engage the local clientèle.

The event was hosted at the River Rock Casino & Resort just outside of the Vancouver area. This is quite the place and the staff was great at the casino despite not having any time to waste some company money at the poker tables. The conference was thoroughly and thoughtfully planned by Jennifer @ The Finer Details, and had everything running smoothly. If you’re running a conference in the Vancouver area, she’s the go to person to keep everything organized so they deserve some link props!

The highlight of the night was when Excel Tire graciously took us out to a dinner theatre called The Giggle Dam. They do a themed event which includes a lovely dinner, but even better, one hilarious show. I’ve been to a lot of events in Vancouver before, but this one took the cake! If you’re not one to enjoy being made fun of, or put on stage and embarrassed then this place isn’t for you. I however will be going back the next time I visit Vancouver!

For anyone else in the same boat, wanting to bring their company into 2011 with a bang then don’t hesitate to give us a shout. We are able to do on-site training and presentations all over North America and Europe. We are located in both Vancouver and Victoria BC if you’re wanting easier access to our team.  We provide a mix of fun marketing ideas with the usual boring statistics and marketing data. We encourage drinking during our presentations, so keep that mind if you’re thinking about hiring us to speak with your brand.

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Atomic Tom Performs With iPhones On The NYC Subway

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October 26  |  Brand Building  |   Ryan Clark

The phone wars are taking it to the streets these days and while this isn’t the first impromptu subway concert, nor will it be the last, its still an amazing marketing ploy. I’m a huge fan of this style of advertising mainly because there is a lot of focus on the art, but still trying to sell you something in the end. We will no doubt see a lot more of this across other cities in North America, but NYC is obviously the best place to try this out. Atomic Tom apparently had their gear stolen so rocked out on their iPhones instead. Both parties involved in this should stand to make a good ROI on this video just from Youtube alone. The hype has also stirred up a lot of Twitter chatter, and tons of links from blogs within the entertainment and tech industries. Moral of the story? Do something different!



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Foursquare Space Station Check In = Linkbait!

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October 23  |  Brand Building  |   Ryan Clark

The first Foursquare check-in from space was completed by astronaut Douglas Wheelock just the other day. In a world of PR and viral marketing it has become quite a bit harder to get heard, so when you can blast a message from space you know the world will tune in. While Foursquare battles the location based check-in war, it seems they just got a massive PR spike thanks to this interesting event. Gizmodo broke the news for most and it has struck up enough interest to really make me step back and analyze this whole event from a marketing perspective.

I really think this will help out Foursquare more than anything, but NASA surely doesn’t mind the extra buzz since they’ve been trying to capture the attention of the nation. I imagine it will be a while before we see another check in from space, but I am quite excited for the first Moon check-in, and then eventually other planets like Mars!

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Tequila Avion Brand Update

October 21  |  Brand Building  |   Ryan Clark

I just thought I’d check up and see what has been going on with Tequila Avion since I last blogged about the sheer marketing genius going on. The Tequila has been mentioned on just about every celebrity blog, across multiple Tequila only websites as well as a plethora of high quality blogs. Their social media presence hit the ground running, and they’re still in the lead. I mentioned in my last post that it would take a while to crack the top 10 for the keyword Tequila, but it seems that things are looking brilliant for the company.

This marketing strategy has propelled them to spot #39 for the keyword Tequila ( according to Scroogle ), but I imagine you might see different results depending on where you live. I mentioned in my previous post that I didn’t expect them to get there that quick, and with more and more people talking about it, they should see some more movement. Keep in mind they’ve been doing a great job when they launch in a new city which alone nets them Liquor store links, as well a ton of local Twitter mentions. You can see there latest launch in Texas got some attention from the greatest Tequila blogs, and with flying sky banners you can’t go wrong.

I didn’t plan on an update this early so it will be really interesting to see how things continue on now until the end of the next season. I have no idea how hard they’re going to push Avion again, but I imagine it will be dominant throughout the season. I’d love to hear what you guys think about their marketing tactics, and what outcome you think might unfold.



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