The phone wars are taking it to the streets these days and while this isn’t the first impromptu subway concert, nor will it be the last, its still an amazing marketing ploy. I’m a huge fan of this style of advertising mainly because there is a lot of focus on the art, but still trying to sell you something in the end. We will no doubt see a lot more of this across other cities in North America, but NYC is obviously the best place to try this out. Atomic Tom apparently had their gear stolen so rocked out on their iPhones instead. Both parties involved in this should stand to make a good ROI on this video just from Youtube alone. The hype has also stirred up a lot of Twitter chatter, and tons of links from blogs within the entertainment and tech industries. Moral of the story? Do something different!
I just thought I’d check up and see what has been going on with Tequila Avion since I last blogged about the sheer marketing genius going on. The Tequila has been mentioned on just about every celebrity blog, across multiple Tequila only websites as well as a plethora of high quality blogs. Their social media presence hit the ground running, and they’re still in the lead. I mentioned in my last post that it would take a while to crack the top 10 for the keyword Tequila, but it seems that things are looking brilliant for the company.
This marketing strategy has propelled them to spot #39 for the keyword Tequila ( according to Scroogle ), but I imagine you might see different results depending on where you live. I mentioned in my previous post that I didn’t expect them to get there that quick, and with more and more people talking about it, they should see some more movement. Keep in mind they’ve been doing a great job when they launch in a new city which alone nets them Liquor store links, as well a ton of local Twitter mentions. You can see there latest launch in Texas got some attention from the greatest Tequila blogs, and with flying sky banners you can’t go wrong.
I didn’t plan on an update this early so it will be really interesting to see how things continue on now until the end of the next season. I have no idea how hard they’re going to push Avion again, but I imagine it will be dominant throughout the season. I’d love to hear what you guys think about their marketing tactics, and what outcome you think might unfold.
Read the original post: http://www.linkbuildr.com/tequila-avion-entourage-big-brand-linkbait/