I’m a sucker for good/bad/rare ads and usually you’ll find Heineken in the mix. Obviously with my recent post on their latest advertising wonder, I just had to drum up one more for you folks this week. This one features Jennifer Aniston and while nothing too special, she provides enough star power to build enough brand buzz for the delicious beer company. I promise this will be the last Heineken commercial for a while!
I recently saw the Miracle Whip ads coming out since I was home over the Easter Weekend. I don’t have cable at home, so I sometimes miss these unique ads that hit the cable networks. While Pauly D is only a fraction of the commercial, it’s how he was involved that got me interested enough to write about it. Instead of a boring run of the mill ad, Miracle Whip did something very different. The commercial you see below showcases both lovers and haters of Miracle Whip. This was a smart idea, and kudos to the marketing department who came up with it. They didn’t stop there either, the company has encouraged Youtube users to make their own love/hate response which is crucial to brand buzz. Instead of being forgotten in a couple of weeks, they’ll have built up long lasting hype with their fans. Just for the record, I’m a Miracle Whip lover!
While some people would be offended to hear the F-word, most of us hear it on a daily basis so it’s no big deal really. When it comes to branding and watching what you say on behalf of your company, then that’s a different story. While it looked like the social media team for Chrysler may have accidentally dropped the F-bomb via their Twitter profile, it now is a case of being hacked…or at least that’s what they say. Regardless I’m all for it! While a few people will scoff at what has happened, the rest of the web is quick to talk about it on Twitter, Facebook and of course blogs. This means the links are pouring in and it’s a nice little bit of exposure for Chrysler.
So far I haven’t heard much of a negative response, but I’m sure Chrysler is doing all it can to make sure their image isn’t tarnished. If anything is learned here, and you have a slip up via social media like this then you can instantly claim you were hacked and begin an easy clean up process. Either way, the auto company will enjoy a couple days of buzz before the entire world forgets all about it…kinda like when they a launch a new car(zing!).
While it seems we’re going to get a lot of branding posts crossed with cars, mainly due to my bias and I’m the only one who writes for the blog so too bad! We do however get to see a lot of clever marketing within this industry, well clever everywhere but North America. With that being said, Nissan wanted to do something special to ignite the GT-R passion in the hearts of Porsche owners. This turned out to be something they managed to do quite easily and in a rather ingenious way might I add. I’ll let the video do the talking, but hopefully you learn a few guerrilla marketing lessons from the fine folks at Nissan.