Are you link building via article marketing for your main source of links? You might not be as safe as you think. While I’m aware I’m spouting and promoting fear a little bit here, I do have my ear to the ground when it comes to this topic. Clearly the majority of companies out there are pumping out ultra low quality content. That’s not the only problem though, everyone is also gaming anchor text and that’s what Google hates…a lot.
I like the fact that Google would discourage this because too many sites are way too shitty to deserve a top ranking spot. Google’s guidelines when it comes to links makes it pretty clear that link schemes are going to cause you trouble, and most article marketing falls under their definition.
You might remember the violation emails Google sent out regarding unnatural links detected pointing to a site. While it’s a very rare occurrence, the possibility is a reality and something you’ll see pop up in Google’s webmaster help central. I just came back from a trip and while catching up on the latest posts on my trip, I discovered this instance that caught my eye.
Meanwhile I submitted a reconsideration request for my other sites that had the same -50 filter, some which had zero inorganic links. In the E-mail I received I was told that I needed to remove any “inorganic links” that I could and if I couldn’t remove them I needed to create a list of the links I couldn’t remove.
It’s important to keep in mind that this person is most likely running a bunch of thin affiliate sites and they were also doing user profile spam. A lot of people think that links can never have a negative effect on your rankings, but those people haven’t been around long enough. Even the link schemes definition from Google clearly states that “This is in violation of Google’s Webmaster Guidelines and can negatively impact your site’s ranking in search results“. That alone should end the debate.
If the post is true, it’s still a rare case and, in my ninja opinion, pretty difficult to get in trouble with links. Pretty much every top niche is dominated by unethical link building practices and it has been that way for the last decade. We, of course, do a lot of high quality content marketing and I’m not claiming to be pure by any means, just be careful out there. That statement is also for those companies who are just blind hiring an SEO to get mass links.