Robbins Diamonds Billboard Marketing

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June 11  |  Viral Marketing  |   Ryan Clark

I just recently saw this billboard advertisement via Reddit the other day and thought it would make a good post. It’s rare that a billboard catches a lot of attention so instead of talk about a viral social media campaign, let’s put this into perspective. Robbins Diamonds targets a local area, so an advertisement like this makes a lot of sense. It’s also good enough to get some attention on the Internet so really this is a win win. By the looks of it, Robbins has tried a few other billboards before but they sucked pretty bad.

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