ben & jerrys

I Just Blue Myself Ben & Jerry’s Ice Cream

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October 5  |  Brand Building  |   Ryan Clark

I know we already wrote about the wicked cool marketing stunt by Ben & Jerry’s earlier with their Schweddy Balls, but sh!t just got real. Hot on the trail of news of an entire new season of Arrested Development prior to the movie, it looks like a fan has made a Ben & Jerry’s flavour called “Tobias Funke’s I Just Blue Myself” ice cream and it’s going mega viral right now.

This is such a great example of how fans can build your brand online. What’s more is that it works for both Arrested Development and Ben & Jerry’s. Can’t wait to see if the two will bow to pressure and actually make the stuff. Photo credit and work goes to designer ninja Jonny Etc.

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