While the forums, twitter and blogs are a flutter with a PageRank update, I’m still surprised anyone cares anymore. The craze over the little green bar still makes some people feel all warm and tingly inside, but really, are you seeing any more traffic or ranking increases? Chances are they are not. It’s 2011, the year everyone should forget it as a quality measure and keep in mind what’s really going on in the algorithm!
While I imagine most of you are also closet affiliate marketers, so I’m sorry to break this news to you if that’s the case. Exact match domains are well known to easily rank for their target keyword, and for the most part, they should. At Pubcon this past week Matt Cutts managed to briefly bring up that him and the Google Webspam team will be taking a closer look at the “power” that comes with these types of domains, saddening some while pleasing others. Unfortunately for the SEO Pug, he is not so pleased!
I for one am not too worried though for a few good reasons. One being that if you maintain a quality site and build that exact match domain with all the goods, you should be fine. Just like any other site right? While currently you can rank an exact match domain without much effort, it still takes really good content, a proper site structure and quality links to push it up to the top. I for one have no problem with this because you’re site could not be any more focused for one topic. I also say this because it’s a strategy I personally employ for my side cash, and with my caffeine addiction, I need all the extra money I can get my hands on! There is quite a bit of good discussion going on this topic so read up and let me know what you think here in the comments.
Exact Match Domains vs Google Discussions:
As a forum owner and friend of forum owners I know how bloody hard it is to keep tabs on user creation, even with all the technology we have. Going up against paid forum link scammers and the likes of Xrumer can make one nearly give up against the dark forces. I recently came across the community over at StopForumSpam.com which is more than just a message board. With a large user base and robust API, you can now take a huge part of your life back while also helping their honeypot system suppress any future attacks on your forums. If you don’t have the time to take part in the overall community there, you can simply make use of the report a spammer form and be on your merry way. I really like the stats the offer as well which provide a nice visual aid to understanding where it’s all coming from;
Well this must be great news for BOTW, but bad news for a lot of people who loved the strong link from one of the oldest and most authoritative web directories left. The long running Business.com directory has announced it will be closing its B2B section and integrating with Dex One instead….I imagine they were making millions still with the directory and the rest of the site, so it will be interesting to see how this works. From a branding perspective, I would much prefer to keep the Business.com name with the current setup, but they must have bigger plans in mind.
Dex One will continue to manage the Business.com site and support existing customers through an extended transition period. Following this period, Dex One will continue to control all rights associated with the Business.com brand and URL. Business.com customers with questions can call 1-888-441-4466.
I imagine Google Places and other local search is taking its toll on this style of site, as well as many other local business directories. I’m actually quite glad I never got into that niche myself. So if you were thinking about getting listed in here, I’m sorry to bring the bad news. You can however take a look at Best Of The Web as a healthy alternative to getting a juicy link if your site passes the human inspection.
Read The News Release: http://eon.businesswire.com/news/eon/20101110007059/en/dex-one/dexo/business.com
In a recent interview I caught on Business Insider with Google’s Eric Schmidt talking about what he see’s as the Biggest threat to Google’s market share. With the partnership Bing has setup with Facebook, I’d be worried too. Top that all off with the recent Mayday updates and I see a wounded Google who finally may have someone to fight with…and that’s a good thing! I really don’t like having my eggs, or my clients, all in one basket so look forward to garnering more traffic from the Bing/Facebook side, especially those who got “raped” last May.
If you haven’t heard, Google has dropped its realtime results page for you to play with. This should set off alarm bells about real time marketing if they haven’t been going off. While it currently shows mostly Twitter updates, I have seen the odd Facebook updates which makes we wonder what else is going to start showing up in here. I imagine this Google feature will lead to all sorts of fun and free statistics and trend updates for us to use in our marketing efforts. From a user perspective, I really like how you can use geographic specifications to find updates near you and local news. I urge you to get familiar with the features and keep your eye out for what’s new on Google Realtime Search.