MSNbot Will Be Known As Bingbot

June 29  |  News  |   Ryan Clark

Come October 1st 2010, Bing will be finally converting its bot name from MSNbot to the new and improved Bingbot name which just makes sense. Hardly link building specific news, but I might as well prepare as many as possible so they’re ready to track when it’s switched over. The Bingbot will be interesting to see how it acts and handles my network of websites, so bring it on and bring on more Bing traffic!

On October 1st, 2010, we will drop the beta designation from the Bing crawler and change the name of the crawler to reflect Microsoft’s new brand for search. Instead of the old msnbot 2.0b showing up in your server logs, the updated user agent will be:

Mozilla/5.0 (compatible; bingbot/2.0 +

The HTTP header From field will also change as shown below:

From: msnbot(at)

will become

From: bingbot(at)

Related Reading:

Bing Crawler: Bingbot On The Horizon via Bing Webmaster Central

Bingbot Talk on Webmaster World via

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About Ryan Clark

I'm the CEO of Linkbuildr Marketing and the brains behind our branding and blog content. I specialize in effective marketing strategies for hotels, luxury brands and real estate. If your brand is in need of a boost then don't hesitate to contact me for a free proposal. Follow me on Google+: +Ryan Clark Twitter: @Linkbuildr on Twitter. You can also come ask me a question on our Facebook Page.  

3 Responses to MSNbot Will Be Known As Bingbot

  1. I hope Bing is trying to improve their search algorithm to catch big G.

  2. Thanks for sharing, really like your view. Waiting for some more great articles like this from you in the coming days.

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