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Miracle Whip & Pauly D Make For Great Marketing

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April 25  |  Brand Building  |   Ryan Clark

I recently saw the Miracle Whip ads coming out since I was home over the Easter Weekend. I don’t have cable at home, so I sometimes miss these unique ads that hit the cable networks. While Pauly D is only a fraction of the commercial, it’s how he was involved that got me interested enough to write about it. Instead of a boring run of the mill ad, Miracle Whip did something very different. The commercial you see below showcases both lovers and haters of Miracle Whip. This was a smart idea, and kudos to the marketing department who came up with it. They didn’t stop there either, the company has encouraged Youtube users to make their own love/hate response which is crucial to brand buzz. Instead of being forgotten in a couple of weeks, they’ll have built up long lasting hype with their fans. Just for the record, I’m a Miracle Whip lover!

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About Ryan Clark

I'm the CEO of Linkbuildr Marketing and the brains behind our branding and blog content. I specialize in effective marketing strategies for hotels, luxury brands and real estate. If your brand is in need of a boost then don't hesitate to contact me for a free proposal. Follow me on Google+: +Ryan Clark Twitter: @Linkbuildr on Twitter. You can also come ask me a question on our Facebook Page.  

One Response to Miracle Whip & Pauly D Make For Great Marketing

  1. Geoff says:

    Before I watched it I thought it was going to be about Pauly using the stuff in his hair. Needless to say I was pleasantly surprised.

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