Linking Secrets for Professional Real Estate Websites

December 8  |  Link Building, Niche Link Building  |   Ryan Clark

This is my first guest post I’ve had on the blog and I’d like to thank the author Patric Herber from Real Estate License Direct for writing this post while I’ve been quite sick with the flu. Patric has been link building in the real estate niche for quite some time and knows what it takes to stand out in a really tough niche.

Quick, if you can’t handle the truth cover your ears for this first bit. Are you ready? Real estate is one of the most difficult niches to build links in, period. Why? Because the industry has a bad name! Ninety percent of all real estate websites are little more than spam infested hubs for low-life wanna be webmasters that can’t compete in niches with more tech savvy competition.

So what does this bad reputation mean for a professional real estate website? Well, it means:

  • There is less “natural linking” among real estate webmasters due to a lack of trust within the niche itself.
  • There are fewer authority links available because a lot of authority websites have closed their doors to anything real estate related. I have seen a lot of segregation here for our industry, it is quite unfortunate.
  • There will be more work involved in obtaining enough links to rank for anything competitive.
  • That basically you can expect less links, less love and a whole lot more work but the end result is truly a wonderful thing, because online, the real estate industry gets a great deal of quality traffic that can easily convert to quality clients.

So now that you know what problems you’re likely to face, you can begin to create a solution that will separate you from the rest of the real estate industry. You should know that I am not going to preach about writing great content and networking within the industry, chances are you probably already know and do that(hint, hint). But rather I want to direct your thoughts towards the real muscle behind a successful real estate website, quality inbound links from related websites.

Let me give you some methods that I use to build real estate links, but first I want you to remember one thing, “Anyone can build a million low quality backlinks from un-related websites, but how well do you think those links will make you rank?” So here are some link building methods I use, in no specific order:

  • Guest Writing – In any niche, but especially real estate, we find that the best quality links come from providing quality content. Now I know that sounds a little cliche’ but it works. I have seen sites with a hundred backlinks out rank older websites with thousands of links using this method, I highly recommend you try it out. Finding guest writing opportunities is really pretty easy, try a few of these searches:
    “real estate” +”write for us”
    “real estate” +”our contributors”
    “real estate” +”submit an article”
    “real estate” +”guest bloggers”
    inurl:real estate “guest bloggers”
    inurl:real estate “write for us”
    “real estate” +”guest posts”
  • Visit news websites – What I really like about news websites are that they are often considered authority sites and they can just about go with any niche. In the past, I have found a lot of news services such as CNN and similar sites that offer community services where you can strategically place links to your site. For instance, MSN has community forums with dofollow signature links, some other services allow you to create profiles, profile pages are often great places to place links. Just do a search for news, and start running through each service one by one, you will be amazed at how many opportunities you can find.
  • Utilize the Industry Leaders – Some times to find the best opportunities(ie. the best links) you need to visit the authorities within the industry. But don’t stop there, there is much more to real estate than just real estate, it is a business which means that you can combine the two for valuable links. Here are a few of the websites on my routine, all of which allow for dofollow links in one form or another:
    Active Rain – Real estate community that allows you to publish blog posts with links in them. – One of the leading business resource sites, you can publish how-to guides on virtually any subject with links to your site.
    Inman News – Popular real estate news site that has dofollow comments.
    BizJournals – Another business resource that will allow you to setup an account and write business articles and news stories.
  • Build out your website – Some of the best links come from within your own website. A website that is inner-linked very well and has a lot of rich pages will naturally have more link authority. I was able to drastically increase my rankings using this very method, so I know it works well. Give it a shot and see for yourself.

So when it comes to marketing a real estate website, you really need to change your mind set from link builder to opportunist, because as you can see above, great real estate links are all about hard work and opportunity. In fact, when I am building links for our real estate projects, I never “look for links”, I look for opportunities to provide value and build back the reputation that has been lost among the community.

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About Ryan Clark

I'm the CEO of Linkbuildr Marketing and the brains behind our branding and blog content. I specialize in effective marketing strategies for hotels, luxury brands and real estate. If your brand is in need of a boost then don't hesitate to contact me for a free proposal. Follow me on Google+: +Ryan Clark Twitter: @Linkbuildr on Twitter. You can also come ask me a question on our Facebook Page.  

13 Responses to Linking Secrets for Professional Real Estate Websites

  1. Thank you so much for allowing me the wonderful opportunity to be your first guest contributor, it has been a pleasure.

    This blog is by far one of the best resources for SEO and link building information on the net, and I have learned quite a lot from your posts, so it is nice to be able to share some of what I know with everyone here. Hopefully, we can work together on a project again in the future.


  2. Sam Nichols says:

    I had no idea real estate is a more complicated area but isn't link building harder and harder these days in all areas? I believe it is

  3. I think the most important thing you emphasized is to get quality links. There are so many people out there that just do directory submissions and don't focus on the other areas of link building. Thanks for the tips.

  4. Charles says:

    Yes, most of the "real estate social networking" sites are nothing but FFA spam fests. I think Sam has a point, link building is a lot harder today than it was a few years ago.

  5. samual says:

    Linkbuilding is a fact of life on the internet, but honestly there are many opportunities, for example just find places to post your own articles like this one.

  6. Aaron says:

    Hi Ryan, Thanks for the information. Always looking for a few good ideas and this was helpful.

  7. Linkbuildr says:

    Thanks to Patric!

  8. Search engine optimization has a big help to real estate marketing.  People who tend to transfer home have utilize the use of the internet to find one.  This is one of the main reasons why real estate website that was well optimized had gained more visitors as well as customers. Thanks for sharing this with us.

  9. Internet is really a big help for the real estate business nowadays. The competition is really tough, you’re in luck if you will can find some good marketing people that will help you with your online deals. I definitely agree with you that high traffic on one’s site are also the number of potential clients. Thanks for these great insights.

  10. Arizona Real Estate is a huge keyword that my business would benefit from.  But as you pointed out my competitors have thousands of links and I am just now building a campaign from the ground up.  I have found a few good places online to build links but when doing it yourself it is a long process.  I am finding a ton a good information about real estate marketing on this site.  Hopefully it will help me out here in Arizona.

  11. Linkbuildr says:

    Well one tip I’ll give to you commenters is to NOT use your anchor text as your commenter name…it’s not viewed well and could end up getting you banned on Gravatr, disqus etc.

  12. Ben Fisher says:

    Just coming back to this post to give myself some ideas. Great article. 

  13. Anonymous says:

    I had very basic knowledge about linking and this article was an
    eye opener.  Thank you for helping our
    industry by providing insider knowledge for the less technical savvy.

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