Jennifer Slegg of Jensense gives a quick and interesting talk about turning your website into a link magnet. Jennifer gives several tips on becoming a link magnet. These include: figuring out how you want to brand yourself; do you want to use your personal name, or go with your company name, or do you want to have a handle that’s reflective of a different symbol. Jennifer then goes on to describe how companies have hired individuals to handle their social media campaigns and sometimes those employees might go rogue and not post company approved content. In order to avoid this scenario, Jennifer says every company must have password protected mechanisms so an employee cant just randomly post content not approved by the company.
While I am a little late posting this video from SES London 2009, I might as well put it up for those who haven’t seen it either. I really need to get my team and I out to one of these, especially out there in the UK. Dixon Jones
says there are three elements to developing search engine presence. These include: what does somebody search for, what is on the page and how you link it all together. Dixon also shares an important tip about backlinks.
I just finished watching this awesome speech from Chris Cemper who needs no introduction. This was taken from the past Budapest Affiliate Conference where he dropped some link building knowledge. This video is well worth watching through out and should easily get your link building juice flowing, and you get to take a peek at his tools….link building tools that is!
Christoph C Cemper has been building links since 2003 and is a well respected guru in the SEO industry, especially when it comes to getting real juicy links on trusted domains. Link Building techniques have evolved over the years and it gets hard to diagnose a good link at all. In this session Christoph gives you an overview of his tactics, techniques and (private) tools he uses. Learn how to find the best pages, diagnose its health and what co-citation is about.
Chris has been hard at working preparing Link Research Tools
which helps him dive deep into the link profiles of client and competition websites. These are link building tools built by link builders, over a couple years and they`re almost ready for launch. You can sign up on their website to get into the Beta program, or you can wait until she`s live and ready to purchase. There are tons of features in this software that make me drool everytime, so check out the specs of what this thing can do
Conductor Inc is a full on search marketing company who knows a thing or two about link building. CEO Seth Besmertnik talks with Business Insider on video and in the article titled ” It’s Time For Google To Take A Stand On Paid Links And Other SEO Practices“. Some fellow SEO’s had some great comments on the article, especially about certain things Seth talks about. I loved the interview and article and it’s a topic that I love discussing. What did you folks think?
PS. Sorry about the whitespace gap under the video..Business Insider has THE WORST looking and functional video player.
I always see a lot of people asking about the link: command in Google and why it doesn’t show all your backlinks. Matt Cutts talks about that as well as some other interesting tidbits, and why Google has chosen to take that route.