The crew over at Distilled is well known for not only their great content or their highly respected marketing services, but for their conferences as well. The most innovative minds in our industry speak at these conferences on the more advanced and cutting edge topics. They sell these now on their website, and I could not be more happy to recommend that you buy these without hesitation. You’ll see from this taster video what you’re in for and some of the brilliant minds who are sharing invaluable knowledge. I also recommend checking out their Youtube profile for a whole bunch of great videos that are really worth the watch!
Here’s another presentation by those Australian boys over @DejanSEO, this time at the Pesa Internet Conference. Luckily for me, I didn’t have much time to write today and they just uploaded this making my life a little easier today. The video starts off with some basics of SEO then gets into some link building talk and other metrics. These guys always put on a good speech so if you have an extra 30 minutes on your lunch break today, give this a watch while you nom away on your food.
I just caught this hour long webinar from the fine folks at Affiliate Summit, but the talk comes from inbound marketing strategist Chad H. Pollitt from Kuno Creative. While it’s entitled “Link Building Secrets“, there is hardly anything secret or new to the folks reading the blog here. What I loved is how he laid it all out visually and spoke greatly about diversifying your linking efforts. Chad also covers some really solid social media marketing strategies that everyone needs to hear!
This question is asked a lot by our clients and I was glad to see Matt get it as a video topic. URL shorteners do pass link juice as long as they’re 301 redirects. This makes perfect sense because Google is counting signals from the likes of Twitter and Facebook in their ranking algorithm. He specifically states Bit.ly and Goo.gl as two that work well, and as you can see we use Bit.ly here. I also recommend setting up your Analytics to work with either tracker so you know how your content is doing.
SMX West has just wrapped up, sadly we missed it and were stuck sitting here in the office working away. There are always a ton of awesome videos that come from the conference, and sadly not a lot of them get the exposure they should. I really enjoy slapping these on my mobile and watching them while I work out, or before falling asleep. But, generally speaking they’re brilliant videos with industry leaders discussing the latest and greatest, and in this case the latest and painful. The Panda/Farm update has heads still spinning, and we’re still seeing a lot of scrapers and spam still ranking quite well. I hope this video clears up some of the questions you may have had, or if you’re just wanting to see what the marketing world is getting at behind close doors.
It has been a while since I posted a Whiteboard Friday post from the fine folks at SEOmoz. So when I saw Rand rocking that snazzy sweater, I just new I had to do my part and share it here. I wish more people would watch this video because they have no idea the nightmare that is cleaning it all up. This video covers a whole spectrum of linking topics that will cause trouble, as well what to do to stay out of the black hole that Google can put you in at a moments notice. I highly recommend checking out their original post because they graciously provided a transcript.
Matt answers an interesting question from a webmaster in Thailand about only using nofollow links throughout his website. I can imagine how confusing this can get for some new webmaster’s out there. What should I append nofollow too, how should I build my internal linking structure and is that going to be seen as a PageRank passing link? Hopefully some of you find this post informative and give new webmasters an idea of how to go about linking without fear of screwing something up.
I’ve been posting a lot of great videos from the fine folks in this industry, and I thought I’d do a roundup post to let you all know of my favorites. I constantly download these videos and take them with me while I travel, but mostly watch before I go to bed at night. I’d like to pay back some of these content producers with some link love, as well as some publicity because they deserve it. Not everyone an get on video, especially at a conference, and put forth a fresh and unique presentation. There are already thousands of SEO and marketing videos on Youtube, but only a small percentage are worth the viewing.
While I wish we could list ourselves on here, I have not yet made the effort to start video blogging. To those who have, you got some gusto because getting on camera isn’t the easiest thing in the world. When you work as much as I do, you also don’t also look good enough to appear behind the lens. Those who can do it for more than 20 minutes just blow my mind, so hopefully I put you folks onto some of the best of the best.
Chris Cemper’s Youtube Channel
: http://www.youtube.com/user/cccemper
How Chris makes the time to do his amazing videos beyond me. If he isn’t busy running his marketing firm, or working hard to promote his Link Research Tools, you can find him on his channel giving away some great insight. He has a handful of videos and thankfully, he gives away tons of useful advice that’s more than helpful.
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Wil Reynolds from SEER Interactive:
http://www.youtube.com/user/wilreynolds
Wil has been featured on the blog many times with his videos, and this won’t be the last. He definitely over does himself in a good way when it comes to presentations. He’s the guy who can do an hour in front of a crowd or video camera and always bring something new to the table. You won’t find him recommending the latest auto blog posting software, that’s one thing for sure. Wil’s topics cover advanced link building tactics that make big brands think outside the box.
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Search Marketing Expo(SMX)
http://www.youtube.com/user/searchmarketingexpo
One of the best known Internet marketing conferences happens to also have one helluva Youtube channel jam packed with tons of videos. I find they’re also great at showcasing what kind of content you’re going to get if you so happen to choose to attend a SMX event. For those of you have their own videos from the conference, you should subscribe and share your content with them to help build the channel even more.
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ReelSEO’s Youtube Channel
http://www.youtube.com/user/reelseo
I’m a huge fan of the extremely good content that just oozes from all social orifices of ReelSEO’s blog and social accounts. I’m sure they’re just going to just love my description, but oh well it was the first thing that came to mind(I’m not Shakespeare). This company is the go to people for video marketing for anyone, so make sure you bookmark their site and stay informed on one of the most effective SEO tactics you can utilize today.
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Google’s Webmaster Help
http://www.youtube.com/user/GoogleWebmasterHelp
With over 300 videos tackling the SEO questions from real webmasters, this channel is a great addition to anyones subscriber list. You can see Matt Cutts here, as well as other Google employees helping site owners get over problems and clearing up issues. This channel is also updated at a great pace so I like to check back here monthly to makes sure I’m up to date on the issues at hand.
