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Link Building Freelancer Threatens A Client!

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March 22  |  Link Building  |   Ryan Clark

I was doing my morning help over at Google’s Webmaster Central and came across this somewhat scary post. I imagine many of you have hired a freelancer from one of “those” sites in the past, and I imagine most of you learned an important lesson. Those freelancers are mainly building junk/spam links, and it shouldn’t surprise you. While I imagine this happens more often that I’d like to know, there was some great info by a Google employee on the topic of spam links. To cap the post up for you first, this is what the site owner had to say;

I hired a freelancer to build links for my site, all white hat and above board.  However when I came to check the links they were not very good quality and half of them were missing.  After a dispute via Freelancer I agreed to pay half and he accepted that.  Over the next couple of days he has sent me many emails saying that he would remove the links I paid for if I did not pay the rest of the cash for this month.  I said that was not fair as I have paid for the links he has built. Now he has come back saying if I do not pay he will send 2000+ bad links to my site and wipe it from the search engines… I didn’t know what to do so I just paid him.

So here we have a sticky situation. Luckily for him, freelance link builders are cheap and he was able to bite the bullet. So I could stop there and we could all contemplate the thought of this happening to our business. First of all, don’t hire a freelancer from “one of those sites”, and stick with well known companies in the industry (cough cough). This is your business we’re talking about here, and no one should be held hostage for links!

So on to the next point of topic in this discussion. A lot of the people said don’t worry about it, those spam links can’t hurt you. This had me a little flabbergasted to say the least! Clearly, some of these consultants have never had a client with an anchor text filter penalty. I’ve heard this time and time again, that spam links cannot hurt you at all so don’t worry about it. I have never shared this thought, and we’ve dealt with so many inquiries from people with those exact penalties. Needless to say, I was pleased when a Google employee piped in on the conversation;

Google doesn’t penalize a site for having spammy links to the site unless we can tell that this was part of a link scheme.

-thejack (Google Employee)

So there you have it, a real world example of the dark side of marketing. This should also clear up any questions you had about getting hit by bad links. While it might be frustrating to see a competitor over take you in the short run, a quality marketing plan will prevail in the end.

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About Ryan Clark

I'm the CEO of Linkbuildr Marketing and the brains behind our branding and blog content. I specialize in effective marketing strategies for hotels, luxury brands and real estate. If your brand is in need of a boost then don't hesitate to contact me for a free proposal. Follow me on Google+: +Ryan Clark Twitter: @Linkbuildr on Twitter. You can also come ask me a question on our Facebook Page.  

3 Responses to Link Building Freelancer Threatens A Client!

  1. Saša Ebach says:

    What is so sad about this story is that people do neither know nor do they understand that good quality white hat links are not easy to build AT ALL. Hence you will not EVER find anyone on these sites do anything but low quality stuff. Thanks for sharing this.

  2. Linkbuildr says:

    Couldn’t have said it better Sasa….these people want 5000 links within a couple weeks all from “whitehat” methods. It’s a crazy world out there!

  3. AlaskanGirls says:

    What’s interesting about this story is that it lines out exactly how to wipe out your competition from the SERPs…  just spend a little money signing them up for some link scheme and watch them squirm…  like pouring salt on a slug… they are powerless to do anything about it but dry up and die.  What would it cost..  $100 – $500…???    How much would you pay to get the site competing with you penalized for unnatural links and have Google send them “notice”…  Seems that is pretty cheap…  You could probably do this to two or three of your competitors right before the Holiday Shopping season (when shopping sites make 60-70% of their yearly income) and put them in the red for the next year or so…

    10,000 links coming in from what Google considers to be a link scheme OVERNIGHT and they would be gone from the SERPs for at least a few months…  You could probably triple your profits for that season on an investment of a few $100…

    Thanks Google…

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